Anticipation Builds as MWC19 Barcelona Approaches

GSMA Announces Additional Keynote Speakers, Programme and Event
Updates

LONDON–(BUSINESS WIRE)–The GSMA today announced final updates for MWC19 Barcelona (formerly
Mobile World Congress), including additional keynote speakers,
participating companies, programmes and events. Taking place 25-28
February 2019, with events being staged at Fira Gran Via, Fira Montjuïc
and La Farga L’Hospitalet, MWC19 Barcelona is set to attract more than
107,000 professionals from over 200 countries and territories.

“With the anticipated arrival of 5G, this year’s event is set to be one
of the most exciting as the industry convenes to showcase Intelligent
Connectivity across new technologies on the brink of reaching millions
of people across the world,” said John Hoffman, CEO, GSMA Ltd. “Over the
four days of MWC19, attendees will have the opportunity to hear from
leaders who are driving innovation and we look forward once again to
welcoming the mobile world to Barcelona.”

Global Leaders to Keynote

The GSMA announced the addition of several new keynote speakers for
MWC19 including executives from leading mobile operators and
organisations shaping the future of mobile. New keynote speakers include:

  • Chuck Robbins, Chairman and CEO, Cisco
  • Dieter Zetsche, Chairman, Daimler AG and Mercedes Benz
  • Mariya Gabriel, Commissioner, Digital Economy and Society, European
    Union
  • Thomas Bach, President, IOC
  • Satya Nadella, CEO, Microsoft
  • John Hanke, Founder and CEO, Niantic Inc.
  • Hiroshi Mikitani, Founder, CEO and Chairman, Rakuten
  • H.E. Dr. Aisha Bin Bishr, Director General, Smart Dubai
  • Amina Mohammed, Deputy Secretary General, United Nations
  • Lucian Grainge, Chairman and CEO, Universal Music Group

For more information on the conference, including the agenda and keynote
speakers, visit www.mwcbarcelona.com/conference-programmes/.

4YFN: Start-ups Reach for the Stratosphere

4 Years from Now (4YFN), one of the most influential start-up event
platforms in the world, will welcome over 21,000 attendees in its sixth
edition in Barcelona, with sponsors including Banco Sabadell, Airbus,
Telefonica and Vueling. This year 4YFN will be the first conference ever
to reach the stratosphere, releasing the resolutions of start-ups for a
better future into the atmosphere and taking the 4YFN Awards trophy to
new heights. More information can be found at: www.4yfn.com/stratosphere/

4YFN attendees will have the opportunity to meet the growing global tech
start-up community, including over 600 tech start-ups exhibiting in the
Innovation Market. The 4YFN programme will feature notable speakers
including Claudia Nemat, Board Member, Deutsche Telekom; Adeo Ressi,
Founder, Founder Institute and Jared Ficklin, Strategic Design Partner
with Magic Leap and Chief Creative Technologist, argodesign. This year’s
4YFN themes will be Artificial Intelligence (AI) and robotics, Tech4Good
and Blockchain. For more information, visit: www.4yfn.com.

Innovation City: Intelligent Connectivity

The popular GSMA Innovation City will return to MWC19, placing a
particular emphasis on the theme of ‘Intelligent Connectivity’ – the mix
of 5G, IoT, AI and big data and how it will positively impact the lives
of citizens and businesses around the world. Visitors will have the
opportunity to experience a number of hands-on demonstrations across a
range of diverse sectors including entertainment, transportation,
environment and robotics from our partners Google, Huawei, KT
Corporation, Sierra Wireless and Turkcell, as well as from GSMA industry
and advocacy programmes. For more information, visit www.mwcbarcelona.com/exhibition/gsma-innovation-city/.

MWC Tours: Tailored Experience at MWC19

MWC Barcelona will again offer attendees focused Topic Tours of the
exhibition at Fira Gran Via, led by industry experts. The GSMA also
offers bespoke Custom Experience Tours to address attendees’ specific
business objectives and requirements. Newly announced Topic Tour
Partners include:

  • 5G and NFV Tour: Award Solutions, Nishith Tripathi and Mark Harms
    (Internet of Things)
  • Mobile Advertising and Apps Tour: Geometry, Olivia Pasquinelli and
    Doug Chavez (Retail and Digital Commerce)
  • What’s Hot at MWC Tour: Stratacache, Manolo Almargro and Ben Gauthier
    (Artificial Intelligence)
  • Cybersecurity Tour: BLUE Software – Stephen Kaufman

More information, including how to participate in a tour, available at www.mwcbarcelona.com/experiences/topic-tours/.

New Partnerships Announced

Attendees will have the opportunity to attend a variety of programmes in
Hall 8.0 NEXTech. Here they can gain insights from industry leaders who
will hold more than 35 sessions over the course of MWC19.

Recently confirmed Partner Programmes include; China Unicom, Defence
Advanced Research Projects Agency (DARPA), Huawei, mSchools, Mobile
World Scholar Challenge, Samsung, Tappy Technologies, Tanla,
Telecommunications Industry Association (TIA), and Vertiv. While Dow
Silicones, KLIX Media, NetNumber, Netsia, Tealium and Xilinx will host
Power Hour Sessions. In addition, SalesForce.com will hold programmes in
their Networking Garden. For more information and to indicate your
interest in attending programmes visit: www.mwcbarcelona.com/conference-programmes/partner-programmes/.

CNN International joins Mobile World Live as Global Media Partners for
MWC19 Barcelona. Newly confirmed Official Media Partners include CBS
Interactive, CNBC, Euronews, Tencent News, The Wall Street Journal, TIME
and Fortune, and Ziff Davis.

New Activities at Women4Tech Summit

Back for its third year and continuing the GSMA’s commitment to reducing
the gender gap in the mobile ecosystem, the GSMA Women4Tech Summit will
gather senior leaders to discuss hot topics ranging from finding AI
talent to working in a post #MeToo world, among others. Newly confirmed
speakers include:

  • Dr. Athina Kanioura, Chief Data Scientist, Applied Intelligence,
    Accenture
  • Miriam Vogel, Executive Director, EqualAI
  • Helena Norrman SVP, Chief Marketing and Communications Officer,
    Ericsson
  • Ursula Soritsch-Renier, Group CIO and Digital Leader, Nokia
  • Lauren Brown, Director of Special Projects, Quartz
  • Catherine Michel, CTO, Sigma Systems
  • Kjersti Jamne, CMO and VP Consumer, Telia
  • Alex Badenoch, Group Executive Transformation and People, Telstra
  • Elisabetta Romano, CTO, TIM

The full agenda and speaker line-up can be found at: www.mwcbarcelona.com/session/women4tech-summit/

The GSMA announced several new events within the Women4Tech Summit.
Inside Track offers attendees seeking to be more competitive in the
industry, the opportunity to gain critical insights on their own
professional skills from a Fortune 500 expert. Additionally, the GSMA
has introduced two invitation-only activities: the Women4Tech Roundtable
and Women4Tech Dinner, both of which explore ways women can progress to
leadership positions and have more participation in Executive Boards.
For more information, visit: www.mwcbarcelona.com/experiences/gsma-women4tech/.

Accenture is the Official Sponsor for the Women4Tech Summit and also
Women4Tech Dinner. Supporting Summit Sponsors are HP Inc., Pinsent
Masons and Synchronoss. Other sponsors across the programme include;
Cisco, Master Card, Red Hat, and Visa. Women4Tech Partners includes CBS
Interactive, mBolden and the Wall Street Journal.

YoMo Barcelona: The Youth Mobile Festival

New for 2019, YoMo will showcase a number of exciting new activities.
Among them, the Magma Exporecerca Jove Research Fair, featuring an award
presentation for competing students at a gala on Saturday, 2 March; the
Ciencia en Accción international competition for students, professors
and researchers in the science community; the launch of the “choose your
crew” career program; new Tech4Girls activities and a new Teacher Track
from the Institute of European Design inclusive of speakers, immersive
fashion and wearables.

Fundación Repsol and Fundación Telefónica are newly announced YoMo
partners while other recently signed sponsors include Elisava, Grupo
Edelvives, Grupo SM, Intech3D, Microsoft and Robotix Lego Education.
YoMo media partners include Diari De L’Educació and Harvard Duesto
Learning and Pedagogics. For more information, visit: www.yomobcn.com

Get Involved at MWC19

For more information on MWC19 Barcelona, including how to attend,
exhibit or sponsor, visit www.mwcbarcelona.com.
Follow @GSMAEvents on Twitter for event developments & updates and use
#MWC19 to be part of the conversation. You can also find us on LinkedIn
at www.linkedin.com/showcase/mwcbarcelona/
or on Facebook at www.facebook.com/mobileworldcongress/.
Follow @GSMA on Twitter for other GSMA news and activity.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting
more than 750 operators with over 350 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces the industry-leading
MWC events held annually in Barcelona, Los Angeles and Shanghai, as well
as the Mobile 360 Series of regional conferences.

For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.

Contacts

For the GSMA
Beau Bass
+44 79 7662 4962
beau.bass@webershandwick.com

Pau Guerrero / Gloria Almirall
+34 93 236 09 00
PGuerrero@webershandwick.com

GSMA Press Office
pressoffice@gsma.com