#Asia #China Behind the Scenes of China Music Industry with Kenny Bloom, 40-year Music Guru and “Zero-man” for Warner in China


Tencent Music, China’s answer to Spotify, is expected to be the next big U.S. IPO from China with its soaring valuation at approximately $20 billion. What is happening in China music and entertainment industry?

Today we have Kenny Bloom who has 40 years experience in the global entertainment media space as the “Zero-man” for Warner in China to walk us through the history of China music industry from the 1980s until now and share his observations from every angle of the market. Once controlling 85% of the international music market in China and producing the #1 Chinese rock star Cuijian, Kenny is telling us the next big opportunities to succeed in this competitive market.

“If you think you can come to China and become a concert promoter, don’t come; if you want to start a record label, don’t come; but if you get innovative technology, this is a really great place to use as a launchpad to test.”

Show notes:

[2:53] Introduction of Kenny Bloom

[4:42] Reception and Censorship

[7:12] What were the Unique Opportunities that Kenny Saw?

[11:22] Having a Simple Business Model that Actually Works

[15:25] Evolution and Valuation of Baidu and other Big Boys

[21:05] Is there Room for Creativity and Ideas in Today’s Music Market?

[24:08] You Just Don’t Make Money off the Content

[28:06] Getting Visibility in a Massive Chinese Market

[29:14] Consumer is the Biggest Winner

[31:40] What are the Opportunities in this Industry Now?

[34:07] Chinese Bands and Music Outside of China

Many thanks to our host Ryan Shuken and Oscar Ramos, guest Kenny Bloom, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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