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Neeuro Co-founder Kelly Choo explains what it takes to avoid the complaints of deceptive marketing that have rocked Lumosity

Show Notes

• Homepage for Kelly Choo’s company Neeuro
• e27 article about the launch of Neeuro
• Recent article about Lumosity controversy: Lumosity CEO Admits Brain-Training Games May Not Ward Off Mental Decline
• Article on settlement that Lumosity (Lumos Labs) paid the US Federal Trade Commission.
• e27 video about startups and Asia’s aging population
• Singapore brain training event from last year.

Music courtesy of Ben Sound.

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The post How do brain training companies advertise without misleading users? appeared first on e27.

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