Geniee invests in AdPushup to expand into Indian adtech space

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The partnership aims to provide combined services to users in Japan and Southeast Asia

Geniee invests in AdPushup

The AdPush team

Japanese adtech company Geniee, Inc has invested an undisclosed sum in AdPushup, a provider of ad revenue optimisation product catering to web publishers and online media companies globally.

The investment is intended to integrate Geniee’s solutions, designed to maximise ad revenue for Internet media publishers, with AdPushup’s display ad-based revenue optimisation capabilities, and provide combined services to users in Japan and Southeast Asia where the Geniee SSP (supply side platform) is used. This is expected to further improve display ad revenues for publishers in the region.

The companies also plan to expand business in India and the US by providing the Geniee SSP to AdPushup, which conducts transactions with over 400 Internet media companies primarily located in those countries.

In addition to the capability enhancement and integration with Geniee services, AdPushup also plans to expand and accelerate the services that it provides to web publisher and online media companies across the world.

Established in 2014, US- and Delhi-based AdPushup is an ad technology company that provides a product, which helps optimise revenue from display ads on the Internet.

The ad revenue optimisation product being integrated in this alliance is intended to boost display ad revenues by using machine learning to optimise the layout, size and type of ad in the ad space to suit each individual website visitor.

Also Read: AdPushup raises US$632,000 through LetsVenture

To date, the company has achieved an average revenue optimisation of 69 per cent for over 400 web publishers in India and the US, it said in a statement.

In 2014, AdPushup received seed round funding from group of angel investors, including Jonathan Boutelle and Amit Ranjan, previously director of LinkedIn and Founder of Slideshare; Ravi Srivastava, Founding Partner at Purvi Capital; Sachin Arora, previously Principal Data Engineer Advertising Products at Yahoo; Kima Ventures; and Microsoft Ventures.

Founded in 2010, Geniee develops and provides the Geniee SSP, a platform designed to maximise revenue for Internet media publishers, which currently serves 60 billion impressions per month.

Geniee not only provides comprehensive analyses of web browsers and apps for advertisers, but also offers MAJIN, a marketing automation service that utilises AI and automation to improve marketing activities at every stage, right from attracting customers to prompting sales.

The post Japan’s Geniee invests in AdPushup to expand into Indian adtech space appeared first on e27.

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