Bluefly Launches Mirakl Marketplace Platform In Time For the Holidays, Resulting in 20% YOY Black Friday Sales Growth

Mirakl’s turn-key marketplace platform enabled Bluefly to launch in
less than four months with 600,000 products meeting tight holiday
deadlines

BOSTON–(BUSINESS WIRE)–Mirakl,
the leading global marketplace solutions provider, announced today that
Bluefly was able to quickly bring its marketplace live on the Mirakl
Marketplace Platform in less than four months to meet holiday demand.
With help from Mirakl, Bluefly was able to quickly launch with over
600,000 products. The U.S. off-price luxury eTailer completed the full
product migration in November with more than one million products in its
assortment.

Bluefly’s first holiday season on the Mirakl Marketplace Platform was an
undeniable success. Over the week encompassing Thanksgiving, November
19-26, Bluefly, who specializes in men’s and women’s apparel and
accessories plus beauty and home furnishings, reached $1.7 million GMV
and 15,000 orders. These sales represent a 20% year-over-year increase
in Black Friday sales. In addition to increased sales, since launch,
Bluefly experienced increased control over seller quality which has
resulted in reduced cart abandonment, increased conversions and fewer
returns.

“Being able to migrate to the Mirakl Marketplace Platform quickly
without any business disruption was critical for our business. Mirakl
enabled us to ramp up in four months and capture unprecedented customer
demand over the Thanksgiving period,” said Yann Tanini, president,
Bluefly. “Since implementing Mirakl we have been able to onboard sellers
more quickly and have increased control over seller quality. We’re
looking forward to significant ramp up next year, which will allow us to
offer additional products from a wide variety of brands.”

According to Forrester Research, in 2016
shoppers did half of their online spending
through marketplaces, and
that number is expected to rise to two-thirds by 2021. Additionally, a
new global
survey
highlighted how critical it was for Bluefly to select a
marketplace solution that would enable them to meet holiday deadlines
and offer a wide variety of products through their marketplace. The
survey found that 55% of 25-34 year olds did more than three quarters of
their holiday shopping online and 55% of consumers stopped shopping with
a retailer because a competitor offered a better selection of products.

“With the Mirakl Catalog Manager in place to curate product content and
Mirakl Quality Control to identify only the best sellers, the platform
will continue to allow Bluefly to provide a superior customer
experience,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl.
“Mirakl expects Bluefly to increase its vendor network to 1,000 partners
over the next 18-24 months.”

To learn more about what the Mirakl Marketplace Platform can do for your
company, visit Mirakl in Booth #206 at NRF’s Big Show or click here.

About Bluefly

Headquartered in New York City’s fashion district, Bluefly is the
original online fashion retailer. Today, Bluefly is a fast growing,
fashion marketplace offering 3,000+ brands across shoes, handbags,
dresses, sportswear, cashmere and even diamonds. Bluefly’s curated
events bring you the best of the splurge and the steal all in one place
and all at compelling discounts. We are the online shopping destination
for the style obsessed looking for coveted finds from brands including
Prada, Gucci, Valentino, Alice and Olivia, Parker, Vintage Chanel, and
thousands more. And now, building upon our success in the US, we are
expanding our ecommerce operations internationally! At Bluefly, find
what you seek.

About Mirakl

Mirakl powers your platform business strategy by allowing you to quickly
launch an online marketplace. Marketplaces allow companies to easily add
products and services by connecting third-party sellers and service
providers. The Mirakl Marketplace Platform automates the hard things
about marketplace management: Seller onboarding, service quality
control, and order distribution; on a turn-key solution that’s easy to
integrate into any e-commerce platform. Mirakl Catalog Manager makes it
easy to manage product data quality at marketplace scale. Over 150
customers in 40 countries trust Mirakl’s proven expertise and technology
including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada,
Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Contacts

Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255