#Asia #China UX Best Practices and Product Localization for Chinese Consumers with Samuel Jesse, Co-Founder of UXSPOT

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What’s the differences between Chinese market and international market in terms of User Experience (UX)? What’s the key principles to localize your design for Chinese market? Samuel Jesse is the right person to talk with who co-founded a UX research lab UXSPOT in Shanghai. With 10 years of experience in UX, we talked with Samuel about his experience working with Chinese clients as an International designer, UX practices for Chinese consumers, Why mobile is crucial and more about product localization. Here’s a short quote from Samuel , “when something is [well] designed, it gives that perception of trust, it transfers that perception of quality.”

Show Notes:
00:00 Introduction & Summary
01:20 Introducing Samuel Jesse
2:00 Moving from Beijing to Shanghai
2:46 Working with Chinese Clients
3:40 Shanghai vs Beijing Environments
4:31 Initial UX Design Projects with Local Clients
6:14 Change in Chinese attitudes towards UX
7:31 A UX Research Lab in China
9:10 UX Approach and Test in Chinese market
10:21 Importance of Mobile
11:14 Differences between Chinese consumers and international market
12:48 Issues in Translation
14:10 User Verification for Mobile Users
14:45 UX Best Practices in China
16:20 Establishing Trust through Design
18:08 Good Design in China
19:40 International and Chinese UX Differences From Design Perspective
20:40 Implications of Familiarity with Local Companies
22:55 Copy-Cat Culture in China
25:03 Chinese Companies going International
26:34 Over-Localization
27:33 Contact Information and Sign Off

Many thanks to our host Oscar Ramos and guest Samuel Jesse, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.

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#Asia #China Bridging the gap between China-India startup ecosystems with PK, co-founder of InstaLively and Pulse (Acquired by Hike Messenger)

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PK is an Indian entrepreneur and angel investor in social network, content and live-stream space who built, grew and finally sold his startups InstaLively and Pulse to Tencent-owned company Hike Messenger. After selling them, PK came to China for new opportunities and challenges where he started being a consultant for Various Startups which helps China-India Startups and VCs in building the next billion Internet users in Indonesia and India, as well as mentoring founders for Chinaccelerator.

In this episode, PK shared his journey about selling startups to Tencent and also delivered insights about the China-India startup and investment ecosystem, including the challenges to localize Chinese companies in India and how the Chinese data drive model works in India, etc.

Show Notes:
1:00 Introducing PK
1:37 Introducing InstaLively
2:51 Process of Tencent Buy-Out
6:57 Experience with Mergers and Acquisition
9:28 Transition with Hike Messenger
10:10 Difficulties from culture differences
11:50 Due Diligence
13:30 Alignment with the new team
15:02 Moving to Beijing and the experience in China
17:20 China-India tech ecosystem
20:45 The Belt and Road Initiative in China
23:01 Advantages and obstacles of Chinese investment and startups in India
26:05 Challenges for Chinese companies to localize in India
28:20 What works in China doesn’t necessarily work in India
30:19 Will Indian companies be able to come to China?
31:38 PK’s future plans
32:20 Contact PK (Full name: Prakhar Khanduja)

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we’ll do our best to realize it!

Many thanks to our host Oscar Ramos and guest PK, producer Eva Shi, editor David and Geep, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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#Asia #China Managing from Zero to IPO, with Ben Hu, Co-Founder, CTO and Head of Adult English of Liulishuo

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Liulishuo is an AI-powered English language learning platform operated by the AI firm LAIX founded in 2012 and it went public on New York Stock Exchange in Sept 2018. We are lucky to have Ben Hu, Co-Founder, CTO and Head of Adult English of Liulishuo to share the first 6 months of starting the company, their early successes, the growth, as well as his insights about managing a team from 5 to 200 people. “Empathy and strategic thinking together make the management easier.”

As of June 30, 2018, Liulishuo has over 83.8 million registered users and 7.2 million average monthly active users in 175 countries. The average daily time per user is 60+ minutes.

Show Notes:

0:00 Summary
1:24 Introducing Ben Hu
2:13 What is Liulishuo?
4:25 Artificial Intelligence’s Evolution and Change
6:56 Ben Hu talks about the product launch and first version of Liulishuo
9:05 Length and process from ideation to first launch
10:44 Ben Hu shares about Liulishuo’s beta experience
11:15 Engagement with Liulishuo’s beta user experience
11:55 Metrics used in Early Days
13:19 Ben’s advice for past-Ben, in the Early Days of Liulishuo
15:16 Practices for entering Chinese Markets
19:17 Management in Liulishuo’s expansion
22:10 How Hu developed management skills?
24:00 Decision-making in Management
25:36 Ben Hu’s management framework for unlocking potential
28:34 Exciting technology in Education Space
30:43 Wrapping Up and Closing Thoughts
31:35 Contact Information and Job Postings
31:52 Close Off and Partner Appreciation

Feel free to leave a comment! If you have an ideal guest whom you would like to listen to, please let us know and we’ll do our best to realize it!

Many thanks to our host Oscar Ramos and guest Ben Hu, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com.

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#Asia #China Developing a successful WeChat mini-program product with Drew Kirchhoff, Co-Founder and Head of Product of Yoli

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Drew Kirchhoff is a product guy. After studying finance in the USA and working for a diamond investment firm in China, Drew became one of the most successful product managers to publish the game Crossy Road in the market achieving more than one hundred million downloads.

“A great product manager makes a great CEO”. After being a product manager, he co-founded Yoli which allows users to learn English directly through WeChat. He shared how he and his co-founders found the market opportunities driven by the advent of WeChat, how they launched the company, developed Yoli WeChat mini-program and later, he explored deeper in the technical area to improve the product.

Show Notes:
1:20 Drew’s background and his experience in China
5:50 Working in a mobile gaming company
7:50 Brought the game Crossy Road to the market
10:28 Performance of Crossy Road worldwide – 9/10 kids were playing the game
11:38 Product management to being a WeChat Mini-program entrepreneur
12:02 How WeChat changes Chinese business
14:00 Formation, MVP launch and goal of Yoli
21:40 Importance of Mini-programs for User Experience
24:00 Relationship with funding and development
26:30 Competing with huge competitors in the market
26:52 Exciting developments in Yoli’s language education service
30:50 Understanding Conversion Rates – from product to business
33:30 Drew Kirchhoff’s contact information

Feel free to leave a comment and start a conversation with us! If you have an ideal guest whom you would like to listen to, please let us know and we’ll do our best to realize it!

Many thanks to our host Oscar Ramos and guest Drew Kirchhoff, editor David and Geep, producer Eva Shi, organizer Chinaccelerator and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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#Asia #China How China’s Media Digitalization Innovates Startups with Philip Beck, Chairman of Dubeta

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Today we have invited Philip Beck, who has had more than 40 years experience in the social media and marketing industry in and out of China. He commented on China’s digital transformation and how it is infusing innovation into China’s startup space.

He continued on to discuss how agencies and big companies have created opportunities for new startups to capitalise on those opportunities and the changing profiles of startup founders that are building new companies

1:03 Philip Beck intro
2:44 Social media industry in 2004
4:16 Hongkong in 2014
5:18 Not copycats, but local Chinese version
7:10 Why Renren was a hit
8:14 What was the media planning strategy back then
10:14 Red envelop phenomenon
13:52 Digitalisation of media
15:52 New innovation in marketing in china – access to consumer data points – built a very strong consumer profile
Tencent and alibaba
Look alike profile
20:29 How does Taobao and Tmall make money
23:14 What else is happening in the media marketing space for startups
25:50 Large agencies making acquisitions
28:14 Robin 8’s changing team profile
30:07 Changes in founders’ background
31:35 How to connect with Philip

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