Top 8 Tips for Your Startups to Utilize the Most From a Trade Show
The ideal way that will lead your start-up to success is by taking advantage of any available resource that can create a market awareness. If you want to make the world aware of your product, SEO, digital marketing and social media are quite necessary, but there is nothing that can beat up-front marketing.
The main reason for which trade shows are a huge success is because of face to face marketing, which is considered to be the oldest trick to sell any product. However, any start up team can get worried about the cost required. They may wonder, if investing such a huge amount on a trade show is worth it. Let’s discuss 8 tips that will enable you to gain the most from a trade show.
The Primary Key is Location
Be it a normal grocery store, or the search ranking of a website, location always matters.
- Before the trade show is organized, acquire floor planning, pricing of the booth and count of exhibitors from the managing department and strategically place your booth.
- If you have the option to place your own exhibit, choose a place that is most crowded, probably along the main walkway.
- If you place your booth along a well-known brand, it will also attract a large number of crowd.
- If you are planning to exhibit in largest cities like Bangkok then we would recommend you to try Fret Free Productions exhibition booth design services. They offer cheap booth builders solutions with professional booth management.
Designing the Concept
When a traditional 8’ by 10’ booth is used for showcasing your product, standing out from the rest can prove to be difficult, no matter how much graphic design is used in your posters. Think out of the box when it comes to concept design. LED lighting now are a huge trend since they create aesthetics and attracts the attention of viewers amidst unlit displays.
Rent or Buy a Booth
Resources available and benefits obtained are the two important factors that will help you decide whether you need to rent or buy a booth.
∙ If your expectation is to attend no more than one or two trade shows yearly, renting a booth is preferable. You will also save a lot from custom design in that scenario.
∙ If creating a unique concept is the plan, buying a booth is ideal, where you will be able to showcase your custom designs.
∙ When price is a concern, you will need to seek out reputed display companies that deals with trade show display booths.
Consult With the Experts
An important factor that will decide the success of your trade show is the trade show display company you decide to choose. Instead of choosing a company that offers budget displays at lowest price, it’s ideal to choose a company that has a good review along with an online catalogue from where you can finalize your choice.
Companies like FretFreeProductions have a range of budget as well as creative custom designed exhibition stands that will make sure that your booth represents your idea, keeping you free from the worry of designing a custom booth, so that you can devote your entire time on the trade show.
Selecting the Staffs
A potential customer’s first impression of your start-up is formed by the booth along with the staff managing it. While selecting the people for the team, make sure to include members that are knowledgeable as well as outgoing. Make sure that your team members are initiating and engaging conversations since attendees usually do not enter a booth and initiates contact themselves.
Network the Proper Way
You must remember that the main aim of attending a trade show is to connect with potential customers. Always have a part of your staff attending the booth and a few others spreading among the crowd. Don’t rely on the fact that everyone will come by your booth and enquire about your ideas. Take the initiative and engage with an interactive conversation with the attendees to make them aware of your product.
Prepare a Memorable Display
In average, the attention span of a person attending a trade show is no less than ten seconds. Apart from designing a unique trade show booth that enhances your idea, you can include monitors in your booths for displaying social media activities or add a showcase to display prototypes.
Take the advantage of leaflets and brochures so that the attendees may have a way of connecting with you later. Also, have lots and lots of business cards. They offer a way of extending conversations beyond the show and remind the attendee of who you are.
Become a Speaker
Contact with the trade show management and find out whether there is an opportunity to speak about what you have to offer. Be informative about your product and avoid promoting it too much. The audience requires something of real value. Encourage interested audience to come and discuss with you one on one.
Standing out in a trade show can prove to be quite difficult. It requires a lot of planning and may drain you out completely. However, it is a unique opportunity and can offer huge benefits by creating new contacts and exposing your business to the world. Plan well and be sure to communicate interactively with the attendees, because who know the next person you meet, may be your potential customer.