Direct Selling Companies Lead Global Market in Sales of Cannabidiol (CBD) Products

PLANO, Texas–(BUSINESS WIRE)–#CBD–Direct selling companies will sell $300 million worth of
cannabidiol-related products in 2018, making direct selling the largest
channel of distribution for the rapidly growing CBD product sector.

“Interest in cannabidiol, or CBD, is rapidly transforming the consumer
product landscape,” says Todd Eliason, publisher and editor in chief of Direct
Selling News
(DSN), which conducted the research. “The trends also
indicate that global direct selling sales of CBD products could exceed
$1 billion by 2020. Established companies as well as a growing number of
startups have begun announcing their entry into the market.”

CBD is one of the hundreds of cannabinoids found in the Cannabis sativa
plant. The ingredient is being credited with a growing list of health
benefits and, as a result, companies from virtually every consumable
category, including beverages, dietary supplements, skin care and pet
products, are actively exploring business in the market.

In its most recent study, Direct Selling News has identified at
least 25 direct selling companies that already have entered the CBD
space. These companies, sometimes referred to as network marketing
companies, all opt to use a network of independent salespeople to sell
their products, often on a person-to-person basis, rather than a more
traditional retail channel of distribution. They include, but are not
limited to: Kannaway, the direct selling arm of California-based Medical
Marijuana Inc. (OTC: MJNA); and California-based Youngevity
International (NASDAQ: YGYI), which is currently ranked at No. 89 on the
DSN Global 100 list of the world’s largest direct selling companies.

“With an ingredient that is as easily misunderstood as CBD, the direct
selling channel may prove to be the perfect fit for companies seeking
channels of distribution,” says Eliason. “Direct sellers and network
marketers are known for their one-on-one training and education methods
that can meet the consumer on a personal level even if it’s the first
time they’ve heard of CBD oil. That personal connection and ability to
address specific misconceptions has the potential to create a loyal
customer base.”

Direct Selling News will be exploring the many factors related to
direct selling companies’ leading role in the CBD market in an upcoming
edition of the magazine as well as at a Nov. 6 CBD Symposium it is
co-hosting with parent company SUCCESS Partners at its Plano, Texas
headquarters.

About Direct Selling News

Direct Selling News (DSN) is the oldest and most respected trade
publication devoted exclusively to serving executives of companies that
distribute their products and services through the direct selling
channel. Its annual research projects include the Global 100 list of the
world’s largest direct selling companies and the Best Places to Work in
Direct Selling.

Contacts

Direct Selling News
Todd Eliason, 972-402-5134
teliason@directsellingnews.com
DirectSellingNews.com