Hilton Announces ‘Connected Room,’ The First Mobile-Centric Hotel Room, To Begin Rollout in 2018

The company’s new high-tech platform will transform the customer
experience and allow guests to manage their stays from the palm of their

(NYSE:HLT) today unveiled Connected Room, a first-of-its-kind, high-tech
guest room that enables guests to personalize and control every aspect
of their stay from one central point – their mobile device. Currently in
beta testing, Connected Room is live in one hotel, will deploy in coming
weeks in several more, and will begin to scale rapidly to hotels across
the United States in 2018.

The Connected Room Experience

Guests who stay at Connected Room-enabled properties will soon be able
to use the Hilton Honors app to manage most things they would
traditionally do manually in a room, from controlling the temperature
and lighting to the TV and window coverings. Guests will also be able to
personalize their room with technology that loads the most popular
streaming media and other accounts to in-room TVs.

In the longer-term, Connected Room will support a range of connected
devices, engagements and experiences. Guests will able to use voice
commands to control their room or access their content, and to upload
their own artwork and photos to automatically display in their room.
Guests will also be able to set various preferences in their Hilton
Honors account profile to further customize their in-room experience to
their individual preferences.

“Innovation has been in Hilton’s DNA since entrepreneur Conrad Hilton
purchased the first Hilton property and pioneered the hospitality
industry nearly 100 years ago,” said Christopher J. Nassetta, president
and CEO, Hilton. “Many innovations later, we are once again setting a
new standard for the industry by giving our guests a travel experience
where the room knows them, and they know their room.”

A First-of-its-Kind Technology

With Connected Room’s introduction, Hilton is delivering the industry’s
first truly mobile-centric hotel room, building on the success of the
award-wining Hilton Honors app. Hilton Honors members are already using
the app to check in, select their room, and open their hotel room’s door
with Digital Key. Hilton knows their guests value this type of access
from their smartphones based on the wide usage already seen from Hilton
Honors members – 34 million digital check-ins, 4 million room key
downloads and more than 18.7 million doors opened. In the month of
October, a door was unlocked with Digital Key every 1.5 seconds.

Designed and built by Hilton from the ground up, Connected Room is a
natural extension of the Hilton Honors app’s existing capabilities. Its
creation was rooted in the unique needs of guests, who have voiced an
increasing desire to personalize their stays. The beta version of
Connected Room uses a physical remote control to manage the experience,
with the goal of supplementing it and all traditional remote controls
with the Hilton Honors app before deployment at hotels across the
portfolio. Hilton is working with popular streaming media providers to
enable guests to seamlessly access their favorite programs in Connected
Room hotels.

“At Hilton, almost all digital products are born out of necessity and
shortcomings in the marketplace – and Connected Room is no exception,”
said Joshua Sloser, senior vice president of Digital Product, Hilton.
“The technology we put in hotel rooms has to be intuitive, simple and
quick to pick up because guests typically spend a limited amount of time
in their rooms and we want them to spend that time enjoying the
experience instead of adapting to new technology.”

Optimizing Hotel Operations

Connected Room is Hilton’s solution for continued innovation and will
make it easier for hotels across the portfolio to keep pace with the
rapid change in technology. Instead of relying on new hardware to update
hotel rooms, Hilton can more efficiently push software updates through
the platform to create new experiences and offer new features. Connected
Room also has implications for Hilton’s corporate responsibility
program, Travel with Purpose. The technology will give guests the option
to help conserve energy by syncing the air conditioning with their
schedule and allow hotel operators to monitor how their hotels are
managing energy in real time to ensure they are effectively reducing
environmental impact. Hilton Team Members will also benefit from
Connected Room since the platform will provide them with better insight
into guest preferences.

Hilton’s History of Innovation

Hilton has a 100-year history of pioneering the hospitality industry:
The first airport hotel, the first central reservations system, the
first hotels to provide air-conditioned comfort and televisions in every
room, and even the invention of the piña colada. Operating within a
culture of creativity, Hilton continues to deliver on its commitment to
deliver exceptional experiences – every hotel, every guest, every time.

About Hilton

Hilton (NYSE:HLT) is a leading global hospitality company, with a
portfolio of 14 world-class brands comprising more than 5,100 properties
with nearly 838,000 rooms in 103 countries and territories. Hilton is
dedicated to fulfilling its mission to be the world’s most hospitable
company by delivering exceptional experiences – every hotel, every
guest, every time. The company’s portfolio includes Hilton Hotels &
Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton,
Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden
Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton Honors. Hilton Honors
members who book directly through preferred Hilton channels have access
to instant benefits, including a flexible payment slider that allows
members to choose exactly how many Points to combine with money, an
exclusive member discount that can’t be found anywhere else and free
standard Wi-Fi. Visit newsroom.hilton.com for
more information and connect with Hilton on FacebookTwitterLinkedInInstagram,
and YouTube.


Julia Burge
+1 703 883 6839