NewsCred Unveils The Content Marketing Maturity Index (CMMI), Bridging the Gap for Marketers in Proving Content Marketing ROI

Marketers now have the tools to assess their content marketing
readiness and quickly take action

NEW YORK–(BUSINESS WIRE)–#contentmarketing–Today, NewsCred,
the global leader in enterprise content marketing, announced the
launch of The Content Marketing Maturity Index (CMMI) to help brands
assess their content marketing and improve strategy. Following a brief
14 question assessment, NewsCred now provides marketers with tailored
recommendations to enhance their content strategy. Of the beta customers
utilizing CMMI, 35 percent have seen an improvement in Content Marketing
Maturity within one month.

With CMMI, a leading multinational enterprise management consulting
firm, and beta customer, was able to quickly identify significant gaps
in its content strategy. Based on leading indicators such as
distribution plans and retargeting strategies to accurately predict and
influence future outcomes, this customer improved its site traffic by
more than 300 percent, its newsletter subscriber-base increased by over
90 percent, and improved its lead conversion rate by over 1,000 percent.

“We’re in the performance
of content marketing, yet there is a disconnect between the
increasing maturity of the industry and the goals of marketing teams.
Marketers are too often reactive, basing decisions on lagging indicators
such as pageviews,” said Shafqat Islam, Chief Executive Officer and
Co-founder, NewsCred. “With NewsCred’s insights-driven product roadmap,
we’re focused on providing marketers with an unbiased view into
individual content marketing strategies so brands can use leading
indicators to maximize their content marketing efforts.”

A pioneer in content marketing, NewsCred boasts an unrivaled team of
experts as part of its recently launched Content
Marketing Advisory Services (CMAS)
. Tapping this team of experts,
NewsCred identified leading indicators that have the biggest impact to
devise this strategic, data-driven approach, which ultimately
demonstrates the business impact. A gap analysis using responses from
the 14 questions enables NewsCred to identify which areas – strategy,
engagement, monetization – are strong performers versus those that need
improvement. With actionable insight into their content marketing
program, marketers are empowered to refine their approach, moving along
the content marketing maturity curve.

Learn more about The
Content Marketing Maturity Index here
or to evaluate your content
marketing strategy, complete
the assessment here

About NewsCred
NewsCred, the global leader in enterprise
content marketing, empowers the world’s most ambitious brands with
powerful technology, the largest and most diverse content offerings, and
proven, unrivaled expertise. Through its complete solution, NewsCred
offers a repeatable methodology that guarantees ROI for the world’s
leading CMOs and marketing leaders from companies including Barclays,
Cox Communications, Fidelity, HPE, USAA, Virgin Media, and more.

Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from seven global offices. Learn more at,
join our community at NewsCred
and follow us on Twitter
and LinkedIn.


Kate Gundry, 617-797-5174