Awards fueled by public support for nonprofits meeting the needs of
veterans and active-duty service members.
Winners announced in Birmingham, Ala.; Nashville, Tenn.; St. Louis,
Mo., and elsewhere.
BIRMINGHAM, Ala.–(BUSINESS WIRE)–Veterans will have upgraded living facilities. More volunteers will give
their time and talents to honor service members. And, already, more
people are aware of nonprofits delivering essential services for those
who helped protect America’s freedom.
Those are some of the benefits of What
a Difference a Day Makes, a volunteerism and grant award program Regions
Bank developed to support nonprofits – while including the public in
the process as well.
During November, What a Difference a Day Makes focused on nonprofits
devoted to military veterans and active-duty service members. Regions
shared the stories of several nonprofits across the Southeast and
Midwest on the company’s news website, regions.doingmoretoday.com,
as well as through the bank’s social media. Online visitors could learn
about each nonprofit and its mission – and then vote for their favorite
organization once per day.
Hots and a Cot of Birmingham received more votes than any other
nonprofit participating in the November campaign. The organization’s
primary mission is to help homeless veterans transition from life on the
streets into a self-sustained lifestyle. Based on its 32,517 votes,
Three Hots and a Cot received a $5,000 check presentation from Regions
Thursday and will receive 100 hours of volunteer service from Regions
Stand Down Tennessee in Nashville finished second with 27,006 votes
and will receive a $2,500 donation from Regions along with 50 hours of
Care, based in St. Louis, Mo., will receive a $1,500 donation and 50
hours of volunteer service for finishing third with 5,298 votes.
Further, the Hoosier
Veterans Assistance Foundation in Indianapolis, which received 3,082
votes will receive a $1,000 grant as well as 50 hours of volunteer
service. All other nonprofits that participated will receive grants from
Regions of $500, along with 50 hours of volunteer service.
Collectively, over 71,000 votes were cast between 11 nonprofits
participating in the November program.
While donations are important, Keith Herron, head of Corporate
Responsibility and Community Engagement for Regions, pointed to the
longer-term impact of the program as well.
“In the end, What a Difference a Day Makes is not about a dollar amount;
it’s about building awareness of the incredible work these nonprofits
are doing – and then joining these nonprofits in achieving their
missions,” Herron said. “Giving back to our communities goes beyond
writing a check. At Regions, we also roll up our sleeves. We want to be
an active part of the valuable work these nonprofits are doing to make
life better in our communities. The What a Difference a Day Makes
program gives us a unique opportunity to do just that – while also
encouraging the public to learn more about these nonprofits and join us
in our support.”
Rich Cislak, Chief Financial Officer of Three Hots and Cot said the
awareness, funding and volunteer support generated by What a Difference
a Day Makes will significantly impact the organization.
“Many of our veterans come to us from the streets or living in
conditions that are very unhealthy,” Cislak said. “Over the years, we
have constantly upgraded our facility so they can stay in a healthy,
happy and clean environment. We want them to know there is a better life
that they can achieve, and there are people who will help them do it.
This grant will enable us to continue this work that is going on at the
Volunteerism from Regions associates is expected to largely focus on
financial education for veterans served by Three Hots and a Cot.
“Volunteerism, in my opinion, is more important than the funds because
it shows the community cares and is willing to help,” Cislak added.
“Financial responsibility is one of the biggest challenges facing
veterans today. Regions associates have a wide array of knowledge and
experience in terms of providing financial education. Sharing this
knowledge through volunteering and working with our veterans can make a
huge difference in helping these veterans become independent again.”
The online contest is one component of Regions’ ongoing What a
Difference a Day Makes program, which is celebrating its 11th
anniversary this year. As part of the program, Regions gives each of its
associates a paid day off every year to volunteer for nonprofits of
their choice. What a Difference a Day Makes also complements Regions’
comprehensive approach to community support. Further information about
the company’s charitable contributions, community reinvestment
activities and other programs, can be found at
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $125 billion in assets, is
a member of the S&P 500 Index and is one of the nation’s largest
full-service providers of consumer and commercial banking, wealth
management, and mortgage products and services. Regions serves customers
across the South, Midwest and Texas, and through its subsidiary, Regions
Bank, operates approximately 1,500 banking offices and 2,000 ATMs.
Additional information about Regions and its full line of products and
services can be found at www.regions.com.
Jeremy D. King