Optimal Blue Pioneers Powerful Data Visualization for the Mortgage Industry

Company Releases Enterprise Analytics, an Innovative Business
Intelligence Solution for Secondary Marketing Leaders

PLANO, Texas–(BUSINESS WIRE)–Optimal Blue, the leading provider of secondary marketing automation and
services in the mortgage industry, announces the launch of Enterprise
Analytics. This powerful business intelligence and data visualization
tool represents the latest innovation in its best-in-class Enterprise
Secondary Marketing Solution.

Enterprise Analytics provides secondary marketing leaders with full
visibility into lock activity and change requests, including lock
extensions. Transactional lock data can be monitored in near real-time,
allowing users to understand trends and monitor activity at the product,
channel, branch, and loan officer level. With captivating reports,
interactive dashboards, and extensive drill-down features, Enterprise
Analytics delivers the insights business leaders need to optimize their

“Optimal Blue has a major commitment to building business intelligence
tools for our customers, and the release of Enterprise Analytics
represents a major step on that journey,” said Scott Happ, CEO of
Optimal Blue. “By giving users instant access to the business metrics
that matter most, this innovative solution will help customers rapidly
solve problems and seize opportunities.”

By combining lock data and pricing details with powerful visualizations,
Enterprise Analytics provides business intelligence that is truly
actionable. As stated by Sheryl Teague, Senior Product Manager at
Optimal Blue, “Enterprise Analytics is powered by an industry-leading
business intelligence engine, designed to take full advantage of Optimal
Blue’s robust data warehouse. Originators now have the essential
functionality to easily monitor and react to changes in market
conditions, product mixes, and loan activity.”


Optimal Blue operates the mortgage industry’s Digital Marketplace,
connecting originators, investors, and providers with a single, unified
technology and value-added services platform. Optimal Blue’s Digital
Marketplace enables originators to automate their entire secondary
marketing operation, from content through commitment, provides investors
with network access and an array of compliance and business intelligence
tools, and offers innovative providers API-based access to the Optimal
Blue platform. Together, these originators, investors, and providers
form a unique, multi-sided network touching one of every four mortgage
loans closed nationally each year. For more information, visit www.optimalblue.com.


Optimal Blue
Trey Garrison, 972-665-5705
Content Manager