A new way to Search Online; Editorial curation to provide Superior
AMSTERDAM–(BUSINESS WIRE)–Owinda has launched a search engine that uses people power to deliver
superior search results and an improved search experience. The Owinda
search engine combines automated searches with large-scale editorial
curation, giving the search results a distinct human perspective.
Owinda displays human-powered results visually in ranked categories.
These ‘dashboards’ are curated sets of websites oriented toward a
particular topic. For example, search for ‘photos’ and Owinda will
provide results from top-quality sites in various relevant categories.
Faster than any other search engine, Owinda starts to show human-crafted
results as you type, instantly and from the very first letter. If no
human results are available, the user can press ‘enter’ to get automated
search results instead. Owinda already delivers human-selected results
for millions of search queries, and the number of keywords covered is
increasing by the day.
Owinda’s technology focuses not only on keywords, but also uses the
human ability to understand the user’s intent and to determine the
contextual meaning of a search. This approach improves search accuracy
and helps users to discover more of the web.
‘The web is expanding at a rapid pace. To keep up with daily web trends,
users can’t rely on algorithms alone. The human touch is essential to
deliver accurate and relevant search results. Owinda takes a new
approach to searching the web. It provides context to results and
delivers information that is tailored to the user’s needs in a way that
only humans can,’ says co-founder Paul Rotteveel.
Owinda’s founders are convinced that the human-curation element is
something traditional search engines are missing. Co-founder Karel
Rotteveel explains: ‘It is our belief that humans can play a crucial
role in developing great search results. The input of people with
intimate knowledge of online content enriches the search experience. We
aim to aggregate that process on a totally new scale.’
Owinda was founded by two Dutch brothers, Karel & Paul Rotteveel. They
have been developing the search engine since 2014. The company is
privately funded and is based in Amsterdam, the Netherlands. The search
engine focuses on the top English search terms and delivers US-targeted
search results only.
For more information, visit https://www.owinda.com/.
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