RichRelevance Personalization AI Drives $35 Billion in Digital Revenues with 100% Uptime over the Last 100 Months

SAN FRANCISCO–(BUSINESS WIRE)–RichRelevance, the global leader in Experience Personalization, today
announced accelerated momentum for the company’s AI-driven
personalization with over $35 billion in digital sales delivered to B2B
and B2C leaders to date.

RichRelevance is seeing incredible business momentum, capped with
nearly 300% growth in AI-driven search personalization with our FIND
product and our 9th consecutive year of 100% uptime over the Black
Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of
RichRelevance. “We’re continuing to invest heavily in pragmatic AI
technology that delivers and helps keep our clients ahead of the pack.”

RichRelevance has invested in world-class infrastructure to help
companies personalize the customer experience for every individual, no
matter where they are in the world,” said Kevin Duffey, VP of IT at
RichRelevance. “We take pride in ensuring our customers are not affected
with outages and downtimes, even at the critical holiday season.”

RichRelevance’s AI-driven personalization uniquely meets the challenges
of marketing and commerce in the new Experience Economy where companies
must stage relevant and memorable experiences to drive digital revenue
and growth. This summer, RichRelevance introduced Xen AI™, the
first self-driving AI for personalization at every point in the customer

Xen AI debuts the industry-first Data Science Workbench and Experience
Browser to provide transparency and extensibility of personalization AI.
In total, Xen AI features more than 300 strategies to help business
leaders detect and respond to unlimited digital signals in real time,
using a full spectrum of algorithms and multi-context AI to deliver mass
personalization at scale.

Following Xen AI’s launch, 451 Research highlighted RichRelevance for
putting AI at the center of personalization. The recent 451
Research profile
calls out RichRelevance for its ability to:

  • Gather many of those disparate data streams so that businesses can
    personalize experiences, online and offline, across contact channels,
    in real-time.
  • Inject personalization features into the marketer’s process at
    multiple points in the stack (i.e., the marketing automation tool, or
    the commerce/merchandising stage).
  • Wrap those features into a total solution that runs the gamut from
    personalizing search and browsing to creating recommendations and
    personalized content.
  • Open the door to all kinds of experimentation and innovation on the
    part of marketers and brand managers.

Bridging the gap between marketing and commerce clouds, RichRelevance
is taking personalization to a wider audience by embedding it more
deeply into the background of campaign orchestration and making it a
default component of the martech stack,” writes 451 Research analyst
Keith Dawson. ”RichRelevance’s efforts simplify the process of making
those [personalized] connections at scale, and open the door to all
kinds of experimentation and innovation on the part of marketers and
brand managers.”

About RichRelevance

RichRelevance is the global leader in Experience Personalization,
driving digital growth and brand loyalty for 200 of the world’s largest
B2C and B2B brands and retailers. The company leverages advanced AI
technologies to bridge the experience gap between marketing and commerce
to help digital marketing leaders stage memorable experiences that speak
to individuals – at scale, in real time, and across the customer
lifecycle. Headquartered in San Francisco, RichRelevance serves clients
in 44 countries from 9 offices around the globe.


Renee Newby