Sittercity Deepens Marketing, Board Leadership

New Head of Marketing and Board Member Join As Sittercity Accelerates
Momentum, Evolves Tech-Enabled Child Care Category It Created

CHICAGO–(BUSINESS WIRE)–Sittercity has added two key members to its leadership team, further
deepening the online platform’s ability to make child care finally work
for millions of families and caregivers. Elizabeth Harz, Sittercity CEO,
announced today that Sachin Gadhvi, previously of Cars.com, has joined
Sittercity as its new Head of Marketing, and global tech veteran Peter
Harrison, has joined its Board of Directors.

“We are extremely fortunate to have both Peter and Sachin join us at
this time in Sittercity’s evolution,” said Harz. “Both have deep
marketplace and on-demand experience, operating discipline, and track
records of success in leading and empowering diverse and inclusive
teams,” Harz said. “Peter is an accomplished operator with a passion for
helping people find right-fit jobs, which is extremely helpful as we
focus on connecting busy families with caregivers who love working with
children. Sachin’s demonstrated results in marketplace marketing and his
bold brand vision for Sittercity will accelerate us as we continue to
reimagine the category that Sittercity created in 2001,” she said.

Gadhvi, who most recently was vice president of growth marketing for
Cars.com, brings extensive experience in developing and scaling
marketing channels to drive sustainable growth in two-sided
marketplaces. While at Cars.com, he was instrumental in reversing a
decline in consumer traffic to achieve an all-time high of 22 million
active car shoppers monthly. He also established Cars.com as the
most-downloaded app in the category, driving the highest brand-awareness
level in company history. “I am incredibly excited to join Sittercity,”
said Gadhvi, a working parent, himself. “We have an amazing opportunity
to make it easier than ever for families and sitters to connect, with
new tools like search-by-availability and request-to-interview,
especially as Millennials are becoming the first generation of digital
native parents.”

Prior to Cars.com, Gadhvi served as chief marketing officer for
Everything But The House (“EBTH”), a venture-funded auction marketplace
where he built the marketing infrastructure, systems, and channels from
the ground up. He also served as vice president of marketing for
Ticketmaster, where he managed multiple brands, aligned performance
marketing programs across channels, and drove over $1 billion in ticket
sales for Ticketmaster Resale.

Harrison, who brings more than 30 years of experience building and
leading global tech companies to the Sittercity board, was until
recently the CEO of Snag, a marketplace connecting 60 million hourly
workers with hundreds of thousands of hourly employers. He is a trustee
at George Washington University and a director at Merrill Corporation, a
leading platform for secure collaboration. Harrison, who is also a
working dad, has started and grown five companies throughout his career;
two that went public and three that grew to billion-dollar valuations.

Sonia Nagar, a partner at Sittercity investor Pritzker Venture Capital
Group added, “We are so excited about the team Elizabeth has assembled
and the work they are doing to build better technology to solve deeply
important problems with U.S. child care. Peter and Sachin both bring
extensive marketplace and scaling experience, which will accelerate the
company’s momentum.”

About Sittercity

Sittercity is a technology company on a mission to make child care
finally work. We pioneered tech enabled child care in 2001, and we
connect millions of parents with babysitters and nannies every year.
Recently recognized as a 2018 Chicago Innovation Award winner and one of
the best places to work by Crain’s and Built in Chicago, we are building
a platform that is radically simplifying the way we find, book and pay
for trusted care. Headquartered in Chicago, we serve families and
caregivers nationwide.

Contacts

Christine Reimert
creimert@devinepartners.com
610-639-2136