SmartTouch® Interactive Holds the Title of Grand MAX Associate of the Year for the 2nd Year in a Row

HBA of Greater Austin Presents Real Estate Marketing Agency with
Sales and Marketing Excellence (MAX) Awards for Their Lead Generating

AUSTIN, Texas–(BUSINESS WIRE)–#MAXAwards2018–SmartTouch® Interactive, an interactive real
estate marketing agency
, real
estate marketing automation
, and lead
nurturing CRM solution company
, today announced their participation
in the HBA of Greater Austin’s MAX Awards 2018 Gala and the four awards
they took home.

Hosted by the HBA’s Sales and Marketing Council, MAX Awards is a
prestigious and annual event awarding the sales and marketing excellence
of Builder, Developer, and Associate members in the Austin area for the
previous year. SmartTouch® Interactive is an award-winning real estate
marketing agency who has won 26 MAX Awards since 2012. The Grand MAX
Associate was just introduced during last year’s ceremony and is awarded
to an Associate team based on a point system calculating their overall
number of finalist submissions and winning campaigns. SmartTouch®
Interactive was honored with the inaugural Grand MAX in 2017 and took
home this year’s Grand MAX as well. The agency’s Overall Ad Campaign
awards were presented to them for their cohesive storytelling and ad
messaging across email, organic and paid social, display and remarketing
ads, and print.

The Saratoga Homes “There’s More Inside” campaign was developed as a
cross-platform campaign that would hit the hearts of the target
demographic: first-time homebuyers and move-up buyers. The symbolic
keyhole used in the campaign gives buyers a peek of an ideal lifestyle
and communicates the concept of getting more inside your home for an
affordable price. Deborah Magnuson, Principal and Matt Carlsen, Creative
Lead of White
Hat Agency
helped SmartTouch® develop the concept that SmartTouch®
then published across all digital channels as Saratoga’s predominant ad

“Every year we compete against ourselves to do better than the last and
offer home builder and residential developers new and cutting-edge
solutions to connect them with their target buyer. ‘There’s More Inside’
was the first major ad campaign Saratoga Homes ran in Central Texas and
creating a concept that resonates with a particular buyer and helps them
find the home of their dreams is why we do what we do,” said Robert
Cowes, President and Co-Founder of SmartTouch® Interactive.

The company’s own winning overall ad campaign promoted an encore
presentation via a webinar on the best practices for creative elements
in marketing promos and largely focused on educating builders and
developers on creative tactics that can impact their lead gen and
conversions. The award-winning creative and other lead generating
campaigns like the ones discussed in Which
Worked Best
can be found on the SmartTouch® Interactive blog and

SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that
provides proven lead generation programs as well as a lead management
and lead nurturing CRM, SmartTouch® NexGen. The SmartTouch®
team’s expertise in lead generation and digital marketing helps home
builders and residential developers that require a multi-touch sales
cycle to create demand for their product and grow their business with
customized, interactive lead generation programs and lead cultivation.
Backed by 30 years of experience in developing lead generation programs
for hundreds of clients, SmartTouch® Interactive sets a new
standard as a lead gen, single-solution provider that integrates CRM,
Marketing Automation, Email Marketing, and Inventory Management all in
one platform, SmartTouch® NexGen.


SmartTouch Interactive
Rebecca Eddleman, 512-582-5900