The Smart Choice: Questback Launches GDPR Support in its New Spring Release

With Questback, it’s simple—the new Spring release includes
GDPR-compliance features to ensure unhindered access to customer,
employee and market insight

NEW YORK–(BUSINESS WIRE)–#DataPrivacy–Questback, a global leader in enterprise feedback management, today
announced its new Spring release includes GDPR-specific features to
enable seamless compliance for its thousands of customers including
one-third of the Forbes list. Preparing for the GDPR since 2015, the new
Spring release is the culmination of years of expertise and
industry-leading best practices. It includes features aligned to the
GDPR requirements around personal data, processing and storage.

Privacy by design and default. That is what you get with
Questback’s enterprise feedback platform. The newly released Privacy
Assistant includes features aligned to GDPR-compliant feedback data
collection, processing and storage.

1. By default. The Privacy Assistant is activated in Questback’s
technology by default as required by the GDPR.

2. Personal information. You can now flag personal data in each
field of your survey. Personal data flags highlight and organize
participant variables and feedback making it easy to identify the data
that falls under the GDPR.

3. Set it and forget it. Set the retention period to
automatically purge data in accordance with the GDPR. All data flagged
as personal will automatically join the deletion routine which commences
after the expiration of the retention period.

4. Get consent. Seamlessly integrated functionality enables
GDPR-compliant forms to obtain informed consent. Create your own or use
a template, complete with a library for organization and storage. The
templates also enable notification duties fulfillment as outlined in
article 13 and 14 of the GDPR.

The new GDPR functionality comes enhanced with tooltip descriptions to
guide users in field usage and their compliance efforts. Gain further
information and support with Questback’s repository of various
GDPR-specific webinars, guides, blog posts and overview materials to
help inform and guide its customers.

“Trust is second to none in today’s digitalized world,” states Marc
Oetzel, Privacy Counsel at Questback. “Privacy, security and compliance
are foundational to protecting that trust and the relationships most
important to any organization. Employees, customers or market research
participants—Questback has led the charge in our industry, ensuring that
our solutions help customers access the critical data they need to grow
their operations without having to worry about violating the new set of

Perfectly timed with the GDPR enforcement date on May 25th,
Questback delivers on its promise of superior technology, services and
support for its global customer base. Questback’s functionality enables
GDPR compliance across customer, employee and market data including
proper consent management, transparency, data portability and data
processing. “Feedback-driven insight possesses the power to transform
organizations,” states Frank Møllerop, Questback CEO. “Data is the
beginning of that process. Ensuring data privacy and security should be
at the forefront of any business leveraging this invaluable insight for
higher performing organizations.”

Questback’s solutions enable you to create and conduct your surveys in a
compliant fashion by design and default. When it comes to your customer,
employee or market insight, Questback is the smart choice.

To learn more about Questback and GDPR, check out our solution sheet:


Questback is a complete feedback system that helps companies transform
customer, employee and market research programs. Used by thousands of
companies, including one-third of the Forbes list, Questback is the
smarter, faster way to manage feedback. Get the software, services and
human support you need to manage customer, employee and market feedback
– all in one place. People matter. Get their insight.

Learn more at


Roslyn Sakaguchi, 832.482.8003