Two in Three Pet Owners Use a Camera to Check in on Their Pets for a Daily Pick-Me-Up

Nationwide Survey Also Finds Pet Owners Use Home Cameras to Check
Their Pets More Than Their Front Door

New ‘Pet Filter’ Security Camera Feature From Comcast Makes Finding
Clips Featuring Animals Simple and Easy

PHILADELPHIA–(BUSINESS WIRE)–Comcast today released new survey results and a product feature that
responds to Americans’ increasing obsession with watching their pets on
their security cameras while away from home. According to the nationwide
study of pet owners, nearly half (44%) of those surveyed check in on
their pets four times a day or more, nearly 2 in 5 (38%) take a peek at
their pet(s) during work, and 94% say checking in on their pet is one of
the best parts of their day.


To make it easier for Xfinity customers to keep tabs on their pets,
Comcast has launched a new ‘pet filter’ feature on its Xfinity
Camera
. The filter uses artificial intelligence to quickly sort
through hours of footage to identify just those with pets in them out of
the more than one hundred motion-triggered video clips a typical camera
can generate each day. Click here for
more information on Comcast’s AI technology.

“We developed this feature to help our customers quickly filter
motion-triggered events by people, vehicles, or pets because we wanted
to bring them the video clips that matter most even faster,” said Dennis
Mathew, Vice President and General Manager of Comcast’s Xfinity Home.
“It’s an intelligent home security solution that enables our customers
to easily check in on their loved ones from anywhere, anytime.”

The survey, commissioned by Comcast and conducted by Wakefield
Research
, also found:

  • Pet owners love furry distractions. Nearly 3 in 4 (73%) pet
    owners who check their cameras do so while on vacation to sneak a peek
    of their pet(s) whenever possible. Nearly 3 in 5 (59%) have checked
    while at a party or social event; more than 2 in 5 (44%) have checked
    during a workout; during a meeting (38%); while talking on the phone
    (38%); and while out on a date (32%).
  • Pet(s) more entertaining than family and friends. More than
    two-thirds (68%) of respondents reported checking in on their pet(s)
    more than social media to see what their family and friends are up to.
    More than 4 in 5 surveyed (84%) also reported they have shared video
    clips of their pet(s) on social media platforms.
  • Pet(s) lives not so secret. Eighty-eight percent of respondents
    have checked in on their pets and caught them doing something naughty
    such as sitting in a forbidden place (39%); making excessive noise
    (36%); eating human food that has been left out (33%); damaging
    furniture or accessories (30%); hiding or moving objects around the
    home (30%); relieving him/herself on the floor or on the furniture
    (26%); vomiting (19%); or getting stuck somewhere (17%).
  • Pet owners want ways to find videos of their pet(s) quickly.
    Nearly two-thirds (65%) of respondents reported it is a bigger hassle
    to search hours of video clips of their pet(s) with no way to filter
    them, than to not have any clips of pets because their camera only has
    live feed, and they would like a filter feature to help them find
    clips faster.

Jill Rappaport, award-winning animal advocate, network journalist,
best-selling author, and proud parent to six rescues, four of which are
seniors, said, “My camera gives me a great sense of comfort and relief
in knowing my fur angels are safe at all times. I feel the extra eye on
them can be a lifesaver and it gives me needed insurance when I can
check in on them from anywhere, at anytime. Camera technology has really
evolved and is an amazing way for pet owners to check in, especially for
people with puppies who need constant monitoring or senior pets that
often have health issues.” Click here
for more pet care tips from Jill Rappaport.

Xfinity Internet or Xfinity Home customers can purchase the
high-definition Xfinity Camera and opt-in for continuous
video recording
, which provides access to up to seven to 10 days
(depending on market) of video history. The continuous video recording
service uses artificial
intelligence
(AI) technology to zoom in on the activity and create a
smart thumbnail image of the pet, vehicle, or person, which makes it
easier to review later on. As a result, users can spend less time
searching through raw footage and more time watching relevant clips.

About the Survey

The survey was conducted by Wakefield
Research
among 1,000 U.S. adults, ages 18+, who are cat and/or dog
owners who use a camera to monitor their pets. It took place between
April 24th and May 7th, 2019, using an email
invitation and an online survey. Results of any sample are subject to
sampling variation. The magnitude of the variation is measurable and is
affected by the number of interviews and the level of the percentages
expressing the results. For the interviews conducted in this particular
study, the chances are 95 in 100 that a survey result does not vary,
plus or minus, by more than 3.1 percentage points from the result that
would be obtained if interviews had been conducted with all persons in
the universe represented by the sample.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology
company with three primary businesses: Comcast Cable, NBCUniversal, and
Sky. Comcast Cable is one of the United States’ largest video,
high-speed internet, and phone providers to residential customers under
the Xfinity brand, and also provides these services to businesses. It
also provides wireless and security and automation services to
residential customers under the Xfinity brand. NBCUniversal is global
and operates news, entertainment and sports cable networks, the NBC and
Telemundo broadcast networks, television production operations,
television station groups, Universal Pictures, and Universal Parks and
Resorts. Sky is one of Europe’s leading media and entertainment
companies, connecting customers to a broad range of video content
through its pay television services. It also provides communications
services, including residential high-speed internet, phone, and wireless
services. Sky operates the Sky News broadcast network and sports and
entertainment networks, produces original content, and has exclusive
content rights. Visit www.comcastcorporation.com for
more information.

Contacts

Charlie Douglas, Comcast
215-264-8020
charlie_douglas@comcast.com

Ellen Yu, Comcast
215-286-5558
ellen_yu@comcast.com