Bango – direct carrier billing for services such as games and music downloads


bango, cambridge, mobile payments

Shares in Cambridge UK technology company Bango have rocketed more than 30 per cent in 24 hours as the new mobile game Pokemon Go hit the UK and caused a stir in the industry globally.

Bango CEO Ray Anderson speculated that it could prove a “tens of billions of dollars” game.

What is certain is that, even taking the most conservative estimates for Pokemon Go sales, they will add many millions to Bango’s bottom line according to seasoned industry observers.

That’s because Bango’s platform is used by the world’s major players to deliver direct carrier billing (DCB) for services such as games and music downloads.

One observer blogged: “Tens of billions seems a bit far fetched. Anyway let’s take $10 billion. If Direct Carrier Bill is 10 per cent and Bango takes 40 per cent of that market that’s $400m – not far off triple Bango existing end user spend.”

Bango’s platform is being used by all the world leaders in the space – chiefly Google, Amazon, Samsung and Microsoft – and is in mass-saturation territories such as Indonesia – where it has the DCB monopoly – the US, Australia, India, Canada and others – all prime territories for Pokemon Go.

While Google is banned in China, that country is another massive market which Bango can exploit through other partners. I also understand that Bango is about to conquer the huge Mexican market.

Once children start signing up for the game under pre-paid and secured licences under strict parental guidance, Anderson’s estimate of a tens of billion dollars revenue haul for Pokemon Go creator, American corporation Niantic, might move centre screen.

Pokemon Go was available in the States, Australia and some areas of Europe and gamers found a way of opening up the UK market. Now – according to information received by Business Weekly today – the enormous Chinese marketplace has caught the bug and young people are already using it there.

Bango’s share price has gone from 60p at the time it acquired American business BilltoMobile in May to 77p a share at the time of writing. It shot up 30.69 per cent to 75.80 yesterday and continued heading north to 77p today.

Anderson has previously told Business Weekly that it has created big-name partnerships with world leaders that will massively increase revenues.

The acquisition of BilltoMobile, the US-based carrier billing services of Danal Inc, for an initial consideration of $3.5m, could add as much as $80m to the bottom line.

That will be dwarfed if Pokemon Go sales evolve the way Anderson believes they will.

from Business Weekly

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