Why we invested in soda drink startup Pura, explains Knife Capital

It’s not just tech that SA venture capital (VC) firm Knife Capital invests in. Today the VC — which has invested in a number of SA tech deals in recent years — announced that it had invested in SA beverage startup Pura.

Knife Capital did not disclose the amount it had invested in the company, which has developed a low-sugar soda beverage.

Knife Capital partner Andrea Bohmert said only that the investment was a “Series-A funding round” in return for a significant minority stake.

The VC company invests via a consortium of funding partnerships, including a SA Revenue Service (Sars) Section 12J VC Company KNF […]

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