NEW YORK & LONDON–(BUSINESS WIRE)–For the seventh year in succession, WPP (NASDAQ:WPPGY) has been named
the world’s most creative parent company at the Cannes Lions
International Festival of Creativity.
The Group accumulated the highest number of points of any of the
advertising and marketing services holding companies, thanks to yet
another strong performance from its agencies.
Companies from 42 different countries contributed to WPP’s Lions tally,
with winning work including:
“The Refugee Nation” by Ogilvy New York for Amnesty International; J.
Walter Thompson New York’s “Unsafety Check” for Black Lives Matter;
“Google Home Of The Whopper” and “Flame Grilled Since 1954” for Burger
King by DAVID Miami; Tigo Une’s “Payphone Bank” from Grey Colombia; “A
Love Song Written By A Murderer” by Circus Grey Peru Lima for Vida
Mujer; Ogilvy Johannesburg’s “The Sad Man Meal” for KFC; “Handle With
Care” from Grey New York for Gillette; “Pitching French Films to
Hollywood” by Ogilvy Singapore for Alliance Française de Singapour;
Johannes Leonardo’s “Original Is Never Finished” for Adidas Originals;
“Equal Pay Billionaires” by Ogilvy Brasil for Forbes Magazine; DAVID
Miami’s “Pass The Heinz” for The Kraft Heinz Company; “Savlon Healthy
Hands Chalk Sticks” from Ogilvy Mumbai for ITC Savlon; and “The One
Moment” for Morton Salt by Ogilvy Chicago.
Sir Martin Sorrell, founder and CEO of WPP, said: “As ever, this award
simply reflects the achievements of our wonderfully talented people all
around the world, and of course the support of our clients.
“In the year of our seventh successive win, the industry appears to be
experiencing a collective seven-year itch in terms of its relationship
“The importance of recognising the outstanding creativity of our people
and the work they do for clients is not in doubt. The question is
whether the festival does that in the most effective way, and we look
forward to playing our part in finding the best solution.”
John O’Keeffe, Worldwide Creative Director of WPP, said: “Cannes Lions
2017 draws to an end tinged a little with sadness. I’m personally sorry
that so many good friends from Publicis won’t be at the awards next
year. The festival is the poorer for their absence.
“My congratulations of course go to my friends and colleagues throughout
WPP, but also to all the winners, and indeed to every great client who
bought all the brilliant work on show this week.
“Over the past ten days I’ve seen, writ large across the categories, the
myriad ways now at our disposal to create fame for our clients. But
equally I’ve seen proof of what I said last year: no matter what the
platform, The Big Idea will always be The Big Winner.”
WPP is the world’s largest communications services group with billings
of US$74 billion and revenues of over US$19 billion. Through its
operating companies, the Group provides a comprehensive range of
advertising and marketing services including: advertising & media
investment management; data investment management; public relations &
public affairs; branding & identity; healthcare communications; digital,
eCommerce and shopper marketing; and specialist communications. The
company employs over 205,000 people (including associates and
investments) in over 3,000 offices across 112 countries. For more
information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2016 Cannes Lions
International Festival of Creativity for the sixth year running. WPP was
also named, for the sixth consecutive year, the World’s Most Effective
Holding Company in the 2017 Effie Effectiveness Index, which recognises
the effectiveness of marketing communications. In 2017 WPP was
recognised by Warc 100 as the World’s Top Holding Company (third year
Chris Wade, +44 (0)7740 595 563