Content is king, but make sure it actually makes a difference in the company
Social media is a great platform for promoting your products and services and increasing your fan. However, with the intensity of posts and people, it becomes overwhelming for the average startup business to stay on top of current trends.
In order to get you noticed amongst the competition, high-quality content becomes mandatory and must be your corporate branding strategy.
Why? Because today, people are more interested in buying value rather than just a products or service.
While good content eases communication and provides clarity with customers, know that it also gets a brand crawled, clicked and ranked on Google.
Also Read: What is the key to creating viral-worthy content?
When on social media, use these simple tactics of content marketing for converting social media fans into potential customers.
Offer a reason
If the post is unconvincing, nobody will click on it. Show the signs of a competent social media manager by including a clear call-to-action in the content. Be clear to the customers so they understand the goal of the post — be it clicking, sharing or any other action.
Who else is going to inform them of the company’s goals?
Creating a headline that delivers value
A higher percentage of brand managers already create content that is relevant, excellent in quality with a clear meaning. So why does it go unnoticed?
Sometimes they miss on the most important of the ingredients: Headlines that invoke desire. Remember, headlines are real head-turners. Make them catchy so they deliver value to the customers, intrigue them into clicking.
At that point, hopefully the content is interesting for them to stick around.
Don’t miss out on the linking opportunities
To have a successful sales conversion rate, an important step is boosting online traffic on the company’s website.
High-quality linking can help in this matter. Since social media sites already have a high online authority, Google’s standards approve of the links on social media.
Also Read: How to set up a content marketing plan for your new business
A good resource is BuzzSummo, a platform to help identifying the social media users who fall within the startup’s specific niche.
Make the most out of these tactics to get the best results on social media.
Remember, content is king, still is and always will be.
Photo courtesy of Gratisography.
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