Trust is an important factor that influences consumers’ purchase decisions. By earning trust, you’re already halfway there in converting them to valued customers, says digital marketing consultant Shane Barker
Is your performance lagging because of low conversion rates? If you are trying to get to the root of this problem, I’ve brought you an infographic to help you out. With these ideas, you should be able to get a better understanding of why you are not making enough sales. You will also find out how to optimise your e-commerce sales even further.
First, I am going to give you a brief overview of what you can learn from this infographic.
Prioritise on quality and make improvements
If what you already have is not working, then it is high time you make some significant changes. You need to ensure that your web page is of the highest quality, so you can engage and impress potential customers. For a start, you could simplify the design in such a way that the page loads faster. Slow-loading pages cost e-commerce industries millions of dollars every year.
Your page design should focus on making things more convenient for users. You could be chasing many potential customers away if your checkout process is too complicated. Try to make it as easy as possible for them to get to the final stage of making a purchase. Maybe, it is difficult for users to find particular products on your website. Try optimising your search bar with auto-complete features, so users can quickly find what they are looking.
Build trust with your customers
Trust is an extremely important factor that influences consumers’ purchase decisions. By earning their trust, you are already halfway there in converting them to valued customers. Show others that you are trusted by displaying positive reviews from existing customers. You could either add customer review widgets to product pages or even include video testimonials.
Allow visitors to ease into the idea of making a purchase by giving them purchase guarantee. You could add authenticity badges or security seals along with reassurance copies to convince them of your credibility.
As you can see, there are numerous ways in which you could increase your e-commerce sales. This is not all; you can read the full e-commerce conversion infographic to get more insight into ideas that could improve your conversion rate.
The author Shane Barker is a digital marketing consultant with over 15 years experience in the SEO space. He has written for Killer Startup, Salesforce, SEMRush, Jimdo, and was also featured in the Huffington Post, Scientific American, Mint.com, and the Business Journal
The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27 invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, you can submit your post here .
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