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These marketing masters will be making an appearance very soon in Singapore, are you ready to catch them on stage?
They’ll wow you with their marketing magic.
It’s June folks, meaning, it’s more or less one weeks aways from Echelon Asia Summit! Our speaker lineup is looking pretty great at the moment, so we’d like to share who these folks are, in particular these Echelon marketing masters who will be teaching us their tips and tricks on our Build and Reach stages. Take a peek on who they are, and what they’ll be covering!
Eli Schwartz, SurveyMonkey
On “Creating Virality”
Eli Schwartz is the Director of Marketing, APAC for SurveyMonkey, the world’s largest online survey company. He leads efforts to drive the adoption and growth of SurveyMonkey all across Asia. Previously, Eli was the Online Marketing Manager for SurveyMonkey, and oversaw all SEO efforts and strategies on SurveyMonkey properties across 16 international language sites.
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SurveyMonkey serves over 14 million customers worldwide, including 99% of the Fortune 500, and collects over 1.5 million online survey responses daily. Prior to SurveyMonkey, Eli was the Director of Search and Social Media at High Gear Media, an online content startup where he managed SEO, social media, and paid marketing, and was acquired by Internet Brands in 2014.
Jeremy Geiger, Foursquare
On “Customer Friction Points To Avoid For O2O Marketing & Monetization Success”
Jeremy Geiger is the Head of Enterprise Business, APAC for Foursquare. Jeremy has had over 20 years of startup and business development experience, providing large enterprises innovative new technology solutions, to improve top-line or bottom-line results. He’s become a serial entrepreneur, being a 7-time founder and a 5-time CEO of new companies and international subsidiaries.
At Foursquare he has brought in over US$50M of new revenue and hundreds of signed B2B customer and partner contracts, as well as was responsible for hiring and developing hundreds of employees. He also serves as an advisor and angel investor of data, ad-tech, digital shopping and marketing startups in Palo Alto. Previously, Jeremy also served as the director of Tomorrow Ventures, a venture fund based in Silicon Valley and Asia focused on early-stage investments.
Kipp Bodnar, HubSpot
On “Insights Accumulated From 10 Years Of Inbound Marketing”
Kipp Bodnar is Chief Marketing Officer at HubSpot, a leading inbound marketing and sales platform. Over 15,000 customers in over 90 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. As CMO, Kipp sets HubSpot’s inbound marketing strategy to drive awareness and demand for inbound marketing globally.
Prior to his role as CMO, Kipp served as Vice President, Marketing, for the company, overseeing all demand generation activity worldwide, hiring and building out the EMEA and APAC marketing teams, building out an award-winning content team, and managing HubSpot’s field marketing, localisation, strategic partnerships, and social media efforts.
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Kipp is co-author of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (John Wiley & Sons), an industry-leading speaker and blogger, and strategic advisor to three companies. He holds a Bachelor of Arts in Journalism from Marshall University. Prior to joining HubSpot Kipp worked in the marketing agency industry helping clients to adopt inbound marketing strategies. Kipp serves as a marketing advisor for SaaS companies including SimplyMeasured, InsightSquared and Guidebook.
Yu Poh Leng, Ruder Finn Asia
On “Building A Corporate Reputation For Your Startup”
Yu Poh Leng is the Senior Vice President for Ruder Finn Asia. She joined Ruder Finn Singapore in 2010 and was promoted to general manager in 2011. She has more than 20 years of public relations experience and expertise in strategic PR counsel, media relations, crisis communications, corporate positioning, as well as in the development and implementation of successful integrated campaigns.
Her depth of experience includes working with clients in various sectors such as corporate, leisure, consumer, technology and financial services (private equity, asset management, insurance, launch of financial products, online trading and mergers and acquisition).
Prior to joining Ruder Finn Singapore, Poh Leng spent the last seven years at two global PR firms in Singapore, Citigate Dewe Rogerson i.MAGE and Hill & Knowlton. Excellence in client work was recognised when her clients, McDonald’s, Wildlife Reserves Singapore and Night Safari, were honoured with PR awards given by the Institute of Public Relations Singapore in 2006 and in 2010. In 2008, her team won honourable mention for Crisis/Issues Management Campaign of the Year for Wildlife Reserves Singapore at the Asia Pacific PR Awards.
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Interested in meeting any or all of the four? Pop by the Singapore Expo and join us at Echelon Asia Summit this June 15-16! But first, secure your seats with a 20% discount on us! Use the promo code SUMMIT20 upon checkout.
Photo Credit: Pixabay
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