When it comes to user experience, there are few principles all business owners should practice, no matter their industry
Question: What is one lesson you learned recently about user experience, and how has it helped you improve your business?
Hold an innovation panel
“I recently learned about the concept of an innovation panel to solicit product feedback from your most loyal customers on a regular basis. Consumers simply sign up for the panel via your email list and then you mail them product to try. It’s been incredibly helpful to get direct feedback.”
– Lisa Curtis (@LisaCurtis), Kuli Kuli
Aim for simplicity
“I have learned that the best experience for users is usually a simple one. The fewer steps required to finish a task such as buying/signing up, the better.”
– Ajmal Saleem (@suprexlearning), Suprex Learning
Also Read: Google Vietnam’s Head of Marketing: Internet users in Asia drive changes around the world
The user is always right
“Users come in all shapes, sizes and dispositions. Empathetic design is great, but it only works for people who think and share a background with the designer. The real measure of a successful user interface lies in the metrics of how users intuitively interface with it. This could result in page views, conversion metrics, customer satisfaction and many others.”
– Tony Banta (@Tonybanter), Live Mercury, Inc.
Don’t make the user think
“If you feel that you need to put a lot of explanation to show a user how to navigate, it means the design needs to be revisited.”
– Arry Yu (@ArryinSeattle), GiftStarter.com
Also Read: Renovating financial institutions: What customer experience tells us about how companies are run
Improve upon what’s already there
“User experience is all about improving on what is there. You need to give your users clear tools and knowledge that will help them achieve their ultimate goals. At AlignedSigns.com we offer astrology and personality tools to give inner insight to use as a launchpad for having more fulfilling relationships.”
– Jessica Baker (@ALIGNEDSIGNS),Aligned Signs
User experience impacts the bottom line
“If your SEO and larger digital marketing campaign is successful you will increase site visibility and traffic. But if you do not have a well-planned user experience and conversion strategy, all that traffic can be meaningless. By creating a site experience that connects with your users and leads them down a conversion path, you can realise the true value of your SEO and digital marketing efforts.”
– Christopher Rodgers (@seodub), Colorado SEO Pros
The Young Entrepreneur Council (YEC) is an invite-only organisation comprising the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship programme that helps millions of entrepreneurs start and grow businesses.
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