#Asia 7 ways to convert website visitors into customers


We all are striving for higher traffic but forget that traffic doesn’t guarantee higher revenue, but conversion does

Image Credit: Shutterstock

Image Credit: Shutterstock

Every startup today is striving hard to increase web traffic on their portal and gain web presence. The aim is always to enhance revenue, but are we doing anything to convert our visitors into consumers?

I feel the answer is a big NO!

We all are striving for higher traffic but we forget that traffic doesn’t guarantee higher revenue, but conversion does. If we want instant results, we can thrive for advertisement (an expensive way), but if we wish to focus on long-term results, we can put our bet on SEO (a time consuming way).

Thus, none seems to provide us the right kind of solution as we want instant results but without spending much.

In this article we will enlist steps which we have shortlisted after years of research that will help multiply the website conversions. We believe customer experience will drive more word-of-mouth sales than any other type of advertisement. So your desire to grow at a higher rate can be made easy if you incorporate the following tactics in your strategy. These tactics would be applicable on all types of websites.

Case studies: Case studies are a great way for getting conversions. Researches have proven that 14 per cent of readers convert to leads if they read your case studies. The way to do so is to not just talk about your contribution in enhancing your client’s revenues or processes, but also to lay down the measures you used to do the same.

Also, add testimonials as a part of your case study as it increases credibility and reliability, which is a must for converting users to customers.

So, if you create vague case studies, people will not believe them and would be least interested in becoming your customers.

Reviews/testimonials: Marketers are well-versed with the benefits of word-of-mouth marketing. So, we have seen a great rise in testimonials or reviews on every website. A recent survey found that 63 per cent of the customers are more likely to make a purchase from a site which has user reviews, and adding 50 or more reviews per product can lead to 4.6 per cent increase in conversion rates.

While almost all websites are using it, most of them don’t know how to use it effectively. All websites prefer to use short testimonials/reviews with full name and image but are these convincing for the visitor? The answer is NO!

Screen Shot 2016-07-05 at 10.50.38                                                                          Source: https://goo.gl/Yc3Yxk

It is estimated that testimonials which are long and have a story in them are likely to hook a visitor more and generate 12 per cent more sales than the short ones.

Screen Shot 2016-07-05 at 10.51.41                                                                      Source:  https://goo.gl/XKNCc0

In fact, it is recommended to use testimonials/reviews on all pages which cause an impact on your sales such as product pages, checkout pages etc.

Entry intent/exit intent: The general trend among humans is to go where maximum number of their peers are present. It is very important for startups to understand this and use it as an important tool for generation of leads. We need to highlight how many people have already started using our product or service either on our landing page or as soon as they are about to exit.  This will motivate them to be a part of the business while boosting your sign ups. 

For example, using quotes like those in the given picture will surely boost your lead generation ability.

Screen Shot 2016-07-05 at 10.53.16

                                                               Source: http://ift.tt/29fHIVn

Website engagement: It is the era of conversational marketing and we all are trying to strike a conversation with our prospective customer. The idea of installing a chat support is not enough to strike a conversation with anonymous visitors. Instead, you can use instant messaging tools or plug-ins which invite your visitors to discover some beautiful insights which are beneficial to them.

You can also install instant messaging plug-in which allows your users to interact with you in real time.

Screen Shot 2016-07-05 at 11.26.39
Source: http://ift.tt/29fHIVn

Personalisation of your virtual pitch:  Personalisation is a phenomenon which gets the king in awe. Everyone loves to buy products which are exclusive for them. No one wishes to go for a generic product. With availability of multiple plug-ins, you can personalise your virtual pitch according to location. This will make your visitors feel belonged and you can get them interested in your product.

Also, you may expect a growth of about 20 per cent in your leads using this tactic.

Screen Shot 2016-07-05 at 11.27.22
Source: http://goo.gl/X6Bl8y

Social engagement options: Social media has a very important role to play in converting customers today. We need to take every step to increase social engagement on our website. From inviting customers to be a part of your network to allowing them to follow or comment on your post should be a one-click step. 

Social media plug-ins are a great way to reduce bounce rate; whenever a user is about to leave the website, plug-ins like exit intent pop-up should be used to instigate them to sign up and get access to an interesting offer. You can keep offers of monetary benefit or provide access to some exclusive features of your product depending on the nature of your startup.  This will help you generate useful leads and drive your conversion rates drastically.

Screen Shot 2016-07-05 at 11.29.27
Source: http://goo.gl/Z8Kz6y

Loading speed: Speed is an attribute which has a huge effect on conversions. For every second delay in page response, you can expect a fall of 7 per cent in conversion rates. Major e-commerce firms like Flipkart and Amazon do everything possible to make sure their websites load ultra-fast.

If you are not sure how to increase your site speed, then you can refer to Google Page speed, a free tool which will highlight the issues and provide solutions for the same.

Although, there are many ways to convert your visitors into customers, the ways enlisted above are ones which have worked for multiple organisations.

Also, we would love to hear from you about some innovative ways which have resulted in an increase in your visitor to customer conversion rate.

The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27 invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, submit your article here. http://ift.tt/1M2vdZ8

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