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It plans to use newly-raised capital for product development and prepare expansion into new markets

Singapore-based health & wellness portal Active Ager Asia has raised an undisclosed six figure seed round led by angel investors Dr Khor Chin Kee, ex-CEO of Parkway Shenton Group and Paddy Tan, CEO, BSTC. With this investment, Dr Khor and Tan will join the Board of Directors in the company.

The funding will be used to add more features and functionality to the portal and build the foundation for expansion outside of Singapore.

The platform, which was launched in beta form today, aims to deliver “health hacks” to its members, including – healthy lifestyle-related articles on the Active Age and syncing of fitness-tracking app Moves to their profile. They can also redeem merchant rewards.

Paying members can gain access to challenges, enabling them to earn points that can be used towards other rewards (not specified at the time of publication), member events and social networks.

Also Read: Gym chain Fitness First announces two new fitness-tracking tools

A year’s subscription will cost S$36 (US$24) for those aged 18 – 44 years; $24 (US$17) for those above 45 years and above;  and a family would be S$60 (US$43).

“We are dealing with a basic level action (i.e. walking) and rewarding members for the action. We want to encourage individuals to take responsibility for their own health and reap the rewards of an enjoyable lifestyle as they actively age,” said Aaron Kong, Managing Director, Active Ager Asia.

Kong plans to target other markets in the region with a high active ager demographic such as Hong Kong and Taiwan in the near future. He also plans to introduce compatibility with leading fitness trackers such as Fitbit and Jawbone.

Founded in 2015, Active Ager Asia is a product of Next Seven Generations, a company established in 2014 that aims to leverage on technology to promote health and wellness.

Also Read: Fitness startup battle: KFIT vs GuavaPass

The post Active Ager Asia bags six-figures to incentivize Singaporeans to live healthy appeared first on e27.

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