Programmatic advertising trades is set to hit around 70 per cent of all ad purchases in India
Programmatic adtech platform ADSKOM has announced today the expansion of its team and services to India; it aims to grow its sales team in New Delhi to 10 by the end of 2016.
In addition, it has appointed Rajeev Saxena as the company’s new Country Director in New Delhi.
Rajeev is a veteran in the adtech space. He was previously the former Southeast Asia and India-based Business Director for audience analytics SaaS company Axciom, Director at scientific media buying firm AdzCentral as well as General Manager at ad network Exponential.
“The eCommerce boom in India presents ADSKOM with a phenomenal opportunity,” said Italo Gani, CEO of ADSKOM in Southeast Asia, in an official press release. “The country has the scale we are looking for while it is still very much experiencing a period of rapid growth. From this perspective, India makes the most sense for us as the next country to expand our operations to.”
According to a report by digital marketing, media, and commerce research firm eMarketer, India’s digital advertisement spending is set to surpass US$1 billion in 2016. Programmatic advertising trades is also projected to hit more than 65 per cent to 70 per cent of all ad purchases in India.
In a nutshell, programmatic advertising reduces reliance on human decision-making process in digital ad buying by automating it through software. This makes it quicker and more efficient.
Founded and headquartered in Singapore in 2013, ADSKOM first launched its platform in Indonesia. It also has R&D offices in Palo Alto, California.
Last year, it raised an undisclosed seven-figure sum from Geniee. Convergence Ventures, East Ventures. ADSKOM also previously raised an investment of US$850,000 in 2014 from Digital Garage, East Ventures, Beenos Plaza and Skystar Capital; and an undisclosed seed round from Rebright Partners in 2013.
Some of ADSKOM’s digital ad campaign solutions include a Data Management Platform (DMP) product called VASA. This allows marketers, publishers, and businesses to optimise their spending by delivering tailored ads to specific users with at the optimal place and time.
It also has a real-time bidding and ad exchange product called ACTIO and Supply Side Platform (SSP) product called AXON.
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