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As Netflix continues to deepen its ‘international push’ from January, Zameczkowski joins the team to leverage strategic partnerships

Anthony ‘Tony’ Zameczkowski, formerly the Vice President and Managing Director of International at Victorious, has joined Netflix and will lead and manage strategic business partnerships throughout the region.

In his new role, titled Vice President, Business Development for Asia-Pacific, Zameczkowski will be part of a massive international push after Netflix expanded to 130 countries in January.

“One of the next steps in Netflix globalization is about building and leveraging strategic partnerships in the region that will drive our memberships in Asia-Pacific,” said Zameczkowski in an official statement.

Examples of current strategic partnerships for Netflix are Singtel and StarHub in Singapore as well as PCCW Media’s Now TV service in Hong Kong.

In the region, Netflix is competing with OTT content platforms HOOQ and iflix, which both announced expansions into Indonesia over the last week.

In December 2015, e27 profiled the US-based startup Victorious, which is a white-label company building apps for YouTube celebrities in order to centralise content and give the talent more control over monetisation.

Also Read: Victorious helps celebs like Ryan Higa create communities — and cash

Victorious offers a range of features including in-app purchases, fan-to-celebrity and fan-to-fan interactions as well as a video feed somewhat similar to Snapchat. Its high-profile stars include Ryan Higa and Michelle Phan. In Asia, the company landed K-pop star Jay Park (known for the song MOMMAE), Malaysia’s Jin Lim and Chika Yoshida from Japan.

It has more than 50 mobile communities and 150 million users globally.

The company raised US$23.2 million in June 2014 from a series of investors, including Kleiner Perkins Caufield & Byers, Lowercase Capital and Redpoint Ventures.

Also Read: Southeast Asia’s answer to Netflix nabs US$45 million in strategic investment from Sky

Prior to Victorious, Zameczkowski was one of the first employees to work for YouTube after it was acquired by Google in 2006. He managed the video-streaming website’s music business across APAC.

He has spent five years in Asia, moving to Hong Kong as Head of Partnerships for Greater China and Southeast Asia for YouTube/Google. While in the city, Zameczkowski earned an MBA from the Hong Kong University of Science and Technology.

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