#Asia American startup HubSpot opens office in Singapore, brings 150 jobs to city


With an ‘east meets west’ theme, the office will include beer on-tap, a mother’s room and a hidden lounge with gaming consoles


US-based digital marketing company Hubspot announced today the official opening of its regional headquarters office in Singapore — a move the company expects to generate 150 jobs in the city over the next three years.

Dubbed SingSpot, the office is the second office in the region after the company opened a center in Sydney, Australia in Q3 2014.

“HubSpot’s Singapore-based team will be core to the impact that we’re making across Asia Pacific and the growth and success of our customers in the region,” said HubSpot President and COO JD Sherman in an official statement.

Also read: Your first reason to attend Echelon Asia Summit this June: Hubspot’s Kipp Bodnar

HubSpot explicitly stated it plans to expand across the APAC region and has selected Jeetu Mahtani, the Managing Director of International, to lead the charge. According to Mahtani’s LinkedIn, he has had the job title at HubSpot for just over three-and-a-half years.

“We’re looking forward to creating remarkable experiences and results for our customers across the region and so excited to do so with a full team on the ground in Singapore,” said Mahtani in a statement.

The office will be themed ‘east meets west’ and be decorated with corrugated metal to acknowledge the city’s history as a shipping hub.

Located in MapleTree Anson in Tanjong Pagar, the office will include features famous in a Silicon Valley office — beer on-tap, a game room and a “hidden” lounge space with consoles.

It also includes socially progressive elements like a mother’s room and a variety of differently styled desks so employees can pick what working environment is best for the individual.

More importantly, the office brings to the region HubSpot’s first dedicated IT help desk and board room.

Launched in 2006, HubSpot is an inbound marketing company based in Cambridge, Massachusetts. The product is an integrated platform that includes — among other features — social media marketing, blogging, SEO help and email campaigns.

Also Read: Effective marketing is about good storytelling: Pat Villaceran

Inbound marketing refers to the strategy of bringing people into a company’s ecosystem, rather than extending advertising out to attract a potential customer’s attention.

Over the past few months, HubSpot has been a main character in a debate about whether or not the work culture of the tech scene is something companies should emulate.

The impetuous for the debate was the release of Dan Lyon’s book Disrupted which was released on April 5, 2016. The writer for the television show Silicon Valley used his time at HubSpot as a lense in which to criticise how startup companies treat their employees.

Besides the above mentioned offices, the company has another facility in Dublin, Ireland and Portsmouth, New Hampshire.

HubSpot is publically traded on the New York Stock Exchange and as of publishing had a share price of US$44.37.

HubSpot’s CMO Kipp Bodnar will be speaking on Echelon Asia Summit 2016’s Build/Reach stage this June 15-16! Secure your tickets now (link: http://ift.tt/1cFRnVu) to take your business to the next level with the tech pioneers of tomorrow.

Photo courtesy of Pixabay.


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