#Asia beely: Boosting consumers’ experience by rewarding their time spent


Hyperion Labs is bringing back the consumers to the offline world, just by rewarding them for their time spent doing what they love the most.


In a world where everything needs to be done at a fast pace and where time is the most valuable asset one possesses, there is a bold company that wants to remind people how important it is not to forget the amazing experiences we leave behind when we are in a rush.

“We realise people are disconnecting from the real world and focusing more on their online lives, where everything is as fast and easy and a click away. We want people to go out and experience what the world has to offer, instead of spending time behind a screen. We really want people to remember how nice it is to simply hang out and enjoy our precious time at a normal rhythm, with no hurries.” said Bobby Ong, Founder and CEO of Hyperion Labs.

Also Read: Meet the 8 Malaysian startups who will rock TOP100 Echelon Asia!

Bobby and his very talented international team worked on the idea with this key goal in mind: to bring back the consumer’s experience to the store. Hyperion Labs wants to, ultimately, generate an increase in foot traffic for the store and to build a more substantial loyalty ‘intensification’ between the store and its consumers. Strategically, they knew they needed to use the consumer’s time as part of the solution. So, that’s what they have created: a platform that keeps on rewarding consumers’ time.

In February 2016, it finally happened – beely was launched. Through an interactive gamified app, beely rewards its users for the time they spend at beely partner locations. For every 5 minutes of stay, beely users, called ‘beeleons,’ will get 1 beely coin. After collecting enough coins, beeleons can use these coins to be easily exchanged with rewards such as goodies, food, discounted items or whatever the store decides to give away.

In a few months of operation, beely has already partnered with 100+ brick-and-mortar businesses and has turned them into beely locations. “We have developed the most unique concept in proximity marketing, creating a completely new consumer experience behaviour”, Bobby declares. Through this innovative proximity marketing tool, beely partners have generated an impressive increase on their customer retention rates, as users keep coming back for more.

Also Read: ibox’s bringing a Vietnamese flavour to the TOP100

Although it’s currently available in Kuala Lumpur, beely will be expanding to other states of Malaysia by the end of the year as well as extending the partnerships with other industries, like beauty, healthcare and fashion.

Hyperion Labs has also been recognised as “Top 25 Most Promising Retail Solution Providers 2016″ by APAC CIOloutlook.

Interested in learning more about beely? Get your Last Minute Tickets here and meet them up close and personal at Echelon Asia Summit 2016!

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