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Chris Cheong, Corporate Director for e-Business at Berjaya Hotels & Resorts, will talk about digital marketing in the hospitality industry. Read on to find out more.

The internet has done wonders for the hospitality industry; businesses can now reach much larger markets, customer behaviour can be analysed using data, and engagement with customers can begin before and may continue even after services has been provided.  For consumers, planning and booking trips can be done with just a few taps on their phones – a challenge that the hospitality industry have enthusiastically answered.

Join Chris Cheong, Corporate Director for e-Business of Berjaya Hotels & Resorts, as he talks about how hotel marketing innovates to reach a larger and faster-paced market in Echelon Malaysia 2017. Get insights about how one of the world’s top hotel chains utilises online digital assets to attract and retain customers inundated by options and information, and learn how to get your business through an increasingly competitive market with digital marketing.

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Echelon Malaysia 2017 is a tech conference (April 12-13, Penang) and year-long digital platform attracting international speakers, founders, investors and professionals. Register for your Echelon Malaysia access pass now to get 30% off each pass you purchase.

New in 2017 is Echelon Malaysia’s digital platform. Get immediate access to exclusive insights, participate in discussions and engage with the speakers and fellow attendees directly on Echelon’s digital platform, the moment you register (accessible from the Ecosystem page). What’s more, the digital platform will be accessible all-year even after the conference, so kickstart your Echelon experience today and embark on a year-long journey of discovery.

Convinced? Save 30% of each Echelon Malaysia pass, register today.

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About Chris

Chris Cheong is an experienced online marketing professional with sound knowledge of the hospitality industry, specializing in digital marketing for Berjaya Hotels & Resorts across Asia (Malaysia, Philippines & Sri Lanka), Africa (Seychelles), and Europe (United Kingdom). He heads the e-Business team in formulating and managing online initiatives on SEO, business intelligence, loyalty programmes, and more.

Carrying more than 20 years experience that includes hotel sales, marketing, and travel agent operations, Chris is an accomplished speaker who regularly participates in conferences and workshops on travel technologies, digital marketing, and social media management throughout Asia and Europe.

Want to be part of the ecosystem?

Save 30% of each Echelon Malaysia pass you get when you register today.

The post Berjaya director of eBusiness to speak in Echelon Malaysia 2017, talks about online competitiveness appeared first on e27.

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