The SaaS startup tracks a brand and its competitors across digital channels, runs analytics and reports, and allows it to take data-driven decisions
Delhi-based Big Data analytics startup Prophesee has raised US$516,000 in angel funding from Indian Angel Network (IAN) and Stanford Angels and Entrepreneurs India (SA&E India).
Bikky Khosla, CEO of TradeIndia.com, and Satveer Thakral, CEO of Singapore Angel Network, also participated.
The startup will use the funds to build core talent and scale technology, as per an official statement.
As per the deal, Ajay Lavakare, Co-president of Standford Angels who led the round will be joining the Board of Prophesee.
The venture was founded in November 2014 by Ishaan Sethi, Harshil Gurha and Jitesh Luthra. PropheSee is a SaaS platform that tracks a brand and its competitors across digital channels, runs analytics and reports, and allows it to take data-driven decisions.
PropheSee has provided analytics to various companies and political parties in India and abroad, including Faith Connexion, Rock N Shop, NDTV’s Indian Roots, Miss Malini and PVR.
“While the primary focus thus far has been on descriptive analytics with the goal to help brands take control of their data, the platform will soon be capable of running predictive analytics to model consumer behaviour (among other trends) based on digital data,” said Co-founder and CEO Ishaan Sethi.
This is Stanford Angels’s first investment in India, which seeks to strengthen Stanford University’s startup community by fostering relationships among entrepreneurs and alumni investors.
Paula Mariwala, Founder and Co-president of SA&E India, said: “With this investment, PropheSee will be able to leverage the Silicon Valley and Stanford University connections of the Stanford Angels members and also attract great talent.”
IAN has an overall portfolio of 100-odd companies across 16 sectors in seven countries, including Stayzilla and Druva.
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