But will it gain an edge in a crowded food discovery space that also includes Singtel’s HungryGoWhere and Hong Kong-based OpenRice?
Burpple, a food discovery platform for Singapore and Malaysia, has secured US$6 million to fund its expansion in Asia.
Tembusu Partners, SPH Media Fund and Triumph Capital participated in this Series A round of funding into the mobile app and website that helps users decide where to eat based on recommendations from other food-lovers and Burpple editors.
“Our mission is to help people enjoy life by finding the perfect places to eat with the people they love. Whether it’s a first date, a business meeting, a weekend dinner with the family or just a quick snack, Burpple is for you,” said Co-founder and CEO Dixon Chan in an official statement today.
Burpple will use the funds to enhance its existing features, introduce complementary dining services and hire engineers and product development staff as it prepares for a regional roll out.
The expansion should see it clash with the likes of Hong Kong-based OpenRice, which already has a presence in China, India, Indonesia, the Philippines, Taiwan and Thailand, in addition to Singapore and Malaysia. Singtel’s HungryGoWhere operates Singapore and Malaysia websites.
With the number of users on Burpple’s platform doubling to more than four million over the last 12 months, Chan is confident of the service’s value to diners and restaurants alike.
“We are well positioned to match consumers to restaurants as our users are the very ones recommending the joints to other users. This is different from restaurants telling you themselves that they have the best food and that you should give them a try,” said Chan.
Earlier this year, Burpple also launched an online service to help F&B owners connect with Burpple users. The service, Burpple for Business, has since signed up 1,000 F&B owners and will be refined using the fresh funds.
from e27 http://ift.tt/1lrfdZy