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Chinese social media channels serve access points to a vast Chinese market

Chinese social media resource platform ChoZan has announced it is expanding services to Singapore, following enquiries from Singapore businesses.

The startup was first launched in Hong Kong this year. It provides tools to help Hong Kong businesses leverage on Chinese social networks such as WeChat — helping them tap into China’s S$900 million e-commerce market effectively, as a result. One of ChoZan’s goals was to stem the decline of retail sales in Hong Kong as a result of dwindling tourist numbers.

ChoZan’s arsenal of tools include e-books on Chinese social media marketing, a resource platform to that showcases the latest campaigns, social media best practices, and a blogger database. It also has a consultation programme where clients can have one-to-one video conferences with ChoZan’s social media experts.

It provides resources on the following Chinese social media platforms: Weibo, WeChat, Douban, Youku, Yizhibo, and Miaopai;

With their vast user base and heavy engagement rates, Chinese social media apps have been instrumental in stimulating Chinese’s fast-growing internet economy.

In China, WeChat, which had about 846 million monthly active users as of the end of Q3 2016, according to Statistica, functions more than just a chat platform; it houses a living, breathing ecosystem of e-commerce, ride-sharing, e-payments, and branding services. There are even plans to integrate an e-identity card into the platform.

As Singapore is China’s third largest trading partner in ASEAN — in part due to cultural and language similarities — local businesses have been eager to woo Chinese consumers. Getting in-depth insights into Chinese buying behaviour and having the know-how to use their apps would be critical for businesses seeking to boost sales.

Also Read: WeChat user and business ecosystem report 2017

“There will definitely be interest to learn as China is a nearby market with a huge population. I believe that Chinese consumers would appreciate Singapore products too,” said Melissa Lim, founding member of Singapore-based women entrepreneur platform Ladyboss Asia.

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Image Credit: ChoZan

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