#Asia Dimo launches new app, wants more Indonesians to give e-wallet a try

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The mobile payment system utilises QR code as a base for its system, enabling cross-platform transaction

Dimo Pay by QR

Left to right: Brata Rafly (CEO of Dimo), Ariawan CO&TO of Dimo), and Steven Shih (Head of Uangku, Smartfren) gives the new app a try

Jakarta-based fintech startup Dimo Pay Indonesia launched a new mobile payment app today called ‘Pay by QR’ in D-Lab, Central Jakarta.

The key feature of the app is the use of QR code scan to pay for transaction. Dimo described Pay by QR as an ‘inclusive’ app that provides a ‘language’ that can be read by various e-wallet apps and services (that have partnered with the startup), devices, and merchants–enabling fast, safe, and reliable payment method. The service is available as a feature in partner banks’ own e-payment apps.

“We are hoping to be able to open new opportunity for businesses while helping banks and e-money enabler to increase transactions. With the current trend, where everyone is reliant on their smartphones, Dimo believes that it can grow and give more value for smartphone users and certainly the fintech industry,” Dimo CEO Brata Rafly said in a statement.

“[Dimo’s] agnostic and inclusive nature made financial institutions like us no longer need to prepare an in-house support system, be it developer, marketing, or acquisition team, in order to offer a new payment solution,” added Steven Shih, Head of Uangku, an e-wallet service provided by Smartfren.

Also Read: What is the key to building a Fort Knox for the mobile payment space?

The startup also aims to support the government’s efforts, as stated through Bank of Indonesia, to move the country into a ‘cashless society’.

Despite often being seen as a reluctant market for e-payment, with its finance penetration rate reaching up to 35 per cent (World Bank, 2014), fintech may play an active role in helping expand the reach of financial services in Indonesia.

Dimo partners with various e-wallet apps such as Indosat’s Dompetku, Smartfren’s Uangku, El John Digital Finance’s Zimplepay, and Sinarmas Bank’s Simobi. It has also partnered with 150 retail outlets.

Previously known as FLASHiZ Indonesia, the company was founded in 2013 in Jakarta. Its current CEO Brata Rafly had 20 years of experience in Brandtone Tigerair Mandala, Yahoo!, and MSN Indonesia.

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Image Credit: Dimo

 

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