#Asia E-commerce major Flipkart backs parenting social network Tinystep


Tinystep offers features like a Q&A forum, individual and group chats for parents along with and vaccination and growth charts

Suhail Abidi, Founder, Tinystep

Suhail Abidi, Founder, Tinystep

Indian parenting social network Tinystep has raised an undisclosed amount in its seed round from e-commerce giant Flipkart.

The Bangalore-based startup plans to use the funds to develop the product, enhance user experience and strengthen the team, Tinystep said in a statement.

“The funding will also be utilised to further accelerate the company’s already impressive growth and its user engagement,” it added.

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Tinystep is a parenting community that allows users to interact on a platform where they can ask, share and connect with other parents. It offers features like the Q&A Forum, individual and group chats, and vaccination and growth charts.

“Flipkart is helping us with the required guidance to continue our excelling growth,” said Suhail Abidi, Founder of Tinystep.

“The child care industry holds massive potential and Tinystep being a community-driven product is definitely going in the right direction towards dominating it,” added Nishant Verman, head of Corporate Development at Flipkart.

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The app will soon also feature Milestones — to record your baby’s first steps, first tooth, memories, etc — and Meetups, where parents can organise gatherings and events directly through the app.

This market is currently dominated by Babycenter.com, which has its Indian website Babycenter.in.

The post E-commerce major Flipkart backs parenting social network Tinystep appeared first on e27.

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