#Asia Entering Indonesia, HOOQ aims to hook audience with local content

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Prior to HOOQ, Indonesia has seen the entrance of Netflix and is expecting iflix’s partnership with local player UseeTV

2016.04.14

The Indonesian market for on-demand streaming platform just got more competitive with the official launch of Singtel-backed HOOQ today, following the company’s expansion to India, Thailand, and the Philippines.

Prior to HOOQ’s launch, Indonesia had seen the entrance of Netflix and is expecting the upcoming launch of iflix, apart from local player such as Telkom’s UseeTV.

In terms of content, HOOQ differentiate itself by offering not only Hollywood and Asian movies, but also local-made ones, putting itself in direct competition with UseeTV.

It also offers Indonesian subtitle feature and enables users to download its content in medium or high definition.

HOOQ’s service is available in monthly and weekly rate, at IDR49,500 (US$3.7) and IDR18,700 (US$1.4) respectively. It offers payment through credit cards, vouchers, and carrier billing.

Also Read: [Podcast] HOOQ’s Michael Smith on Asia’s online video streaming market

Netflix’s entrance to the Indonesian market was greeted with controversy when the government calls for blockade of its service, citing pornographic and violent content as well as lack of operation permit.

The controversy peaked when state-owned Telkom blocked access to Netflix on all of its platforms, requiring Netflix to set up business partnership with Telkom to have access opened.

On Tuesday, iflix was reported to partner with UseeTV to mark its entry to Indonesia, a move that is seen as an effort to prevent itself from living through Netflix’s fate.

Let us see whether HOOQ will be able to sail smoothly on its entrance to Indonesia.

The post Entering Indonesia, HOOQ aims to hook audience with local content appeared first on e27.

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