Mumbai-based Fingerlix serves a wide range of products like batters, mixes, curries, dals, parathas and ‘fully-ready’ accompaniments
The Mumbai-based foodtech startup will use the money to expand to south Indian cities such as Bangalore, Hyderabad and Chennai. Currently, the company is operational in Delhi-NCR and Pune, in addition to Mumbai. It also looks to develop new products, including recipe-based offerings.
Shripad Nadkarni, Founder Director, and Shree Bharambe, Founder and CEO of Fingerlix, said: “With this latest round of funding, we aim to introduce more offerings and foray into newer cities to introduce Fingerlix to a larger customer base.”
Launched in May 2016 by Bharambe, Nadkarni, Varun Khanna and Abhijit Berde, Fingerlix serves freshly cooked and chilled food on demand. Fingerlix serves a wide range of products like batters, mixes, curries, dals, parathas and ‘fully-ready’ accompaniments to go with them. The platform also allows users to customise each dish prepared in its state-of-the-art hygienic kitchen.
Users can order food via its web platform, mobile interfaces and through call centre services. Fingerlix products are also available via modern trade and grocery aggregators.
After a lull in 2016, foodtech has been on a path of revival with a few ventures like Swiggy raising big investments in the past few months. But the recovery has been slow. None of the companies, barring some early players, has been showing any signs of making profit, thanks to ever-increasing customer acquisition and marketing costs. VCs have also applied a break on their aggressive investment spree, and only those with a clear differentiator are getting investments. Fingerlix is one such company that weathered the storm to register a steady growth, drawing VCs’ attention.
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