Singapore-based social food review app Burpple expects to raise up to US$6 million in series A funding from Tembusu Partners, SPH Media Fund, and Triumph Capital, it announced today.
Tembusu is a private equity firm that invests in fast-growing companies, while SPH Media Fund is the venture capital arm of Singapore Press Holdings. Triumph Capital facilitates transnational investments between Australia and China as well as other Asian markets.
Launched in 2012, Burpple is a mobile app and website that helps users decide where to dine. But rather than simply building up its volume of food venue listings, the startup focuses on guided curation. In other words, it has “tastemakers” – both in-house and handpicked among its users – who create a guide to the best places to eat and drink in cities it covers. Right now, Burpple operates in Singapore and Kuala Lumpur.
“We are well positioned to match consumers to restaurants as our users are the very ones recommending the joints to other users. This is different from restaurants telling you themselves that they have the best food and that you should give them a try,” co-founder Dixon Chan says. Chan launched the service along with Daniel Hum and Elisha Ong. Ong has left the company, however.
Chan says they will use the money to enhance Burpple’s features, particularly the one that was designed to help restaurant owners track their performance on Burpple, manage their pages, and connect with users. They also plan to introduce complimentary dining services and hire engineers and product development staff in preparation for a regional rollout.
Burpple now has four million users, double last year’s number.
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