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Kokiku TV partners with culinary-related video content creators to help them grow audience under the Kokiku brand

Indonesian culinary experience multichannel platform Kokiku TV today announced that they have secured an undisclosed amount of seed funding from San Francisco-based Elixir Capital.

The company plans to use the new funding to expand across digital video platforms and to a new Southeast Asian market, which is not yet named.

“As video and mobile take center stage in the media business, and as YouTube and Facebook begin to set up shop in Indonesia and elsewhere in southern Asia, Kokiku is uniquely positioned to take full advantage of this unprecedented once-in-a-lifetime opportunity,” said Elixir Capital Managing Director Arshad Ahmed in a written statement.

He also cited Kokiku TV as “Indonesia’s digital media answer to food television.”

Founded by Nadya Hudyana in 2013, Kokiku TV claimed that its business has already reached a “profitable” stage, though it does not give further detail. The company monetise through advertising and paid content by brands such as global FMCG company Unilever and Indofood.

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The simplest way to describe Kokiku TV’ service is “original programming that resembles conventional, longer-form cooking TV shows” which the company edits and broadcast specifically for social media distribution.

Kokiku TV partners with culinary-related video content creators to help them grow audience under the Kokiku brand, providing key services such as production, library subscription, rights management, programming, funding, marketing, audience development, and monetisation.

It claimed to have generated 150,000 subscribers and 20 million views to date, and reached 1.5 million views per month. About 75 per cent of its 1.5 million active monthly users are within the age range 18 to 34.

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Image Credit: Joanna Boj on Unsplash

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