#Asia From a salary of S$3K to S$800, here’s how Violet Lim painstakingly built Lunch Actually


The first thing that will strike you about Entrepreneur Violet Lim is her bright purple outfit


As you read through my interview with her, you will learn that it is intentional. Just like how Steve Jobs would always be in black and Mark Zuckerberg in his greys, donning purple consistently helped in positioning.

Her success story has been nothing short of amazing.

Starting at a time when the perception of such services are things only your parents would do, Lunch Actually not only have to educate the market while finding market validation.

Today, Lunch Actually is South East Asia number 1 dating expert with six offices in Singapore, Malaysia, Hong Kong, Indonesia and Thailand.

1. Please share a bit about what you do.

I’m the Co-Founder and CEO of Lunch Actually Group.

Lunch Actually is South East Asia’s first and largest lunch dating company. Lunch Actually to-date has presence in 6 cities, five countries and have 100+ full-time associates.

We have a well-tested and well-proven matching algorithm that has created many happy unions and our service has a high satisfaction rate among our tens of thousands of clients.

Other than just being a platform for singles to meet, we also provide date coaching and image coaching services to help our customers increase their success rate.

How Lunch Actually works is: first, we will invite every potential client to our office to have a chat with our dating consultant. During this conversation, we will find out more about their profile and preferences.

Also Read: Why trust is the biggest barrier to entrepreneurship and innovation

After that, should we have suitable candidates for them, we will offer them a membership package. We will also do some ID and background check. Based on their profile and preferences as well as our dating consultant’s assessment, we will proceed to find their first match.

Our well-trained dating expert handpicks each and every match. Once matched, we will contact both parties to share with them the details of it.

With approval from the two sides, we will proceed to arrange the date, book the restaurant, finalise the arrangement. All they need to do is to turn up at the restaurant and enjoy their date.

After the date, we will contact both parties again to get their feedback. Based on their comments, we will fine-tune the dating criteria to find them their next match.

2. What were you doing before starting your business?

Like most people out there, my childhood dream is NOT to be a matchmaker.

Far from it really. Like most Asian children, I was groomed by my parents to study hard, get a good job and go to a good university which was what I did being the obedient daughter.

The post From a salary of S$3K to S$800, here’s how Violet Lim painstakingly built Lunch Actually appeared first on e27.

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