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The Malaysia-based Internet TV service plans to roll out its service to key additional emerging markets in the coming months

Kuala Lumpur-based Internet TV service iflix has announced the following senior appointments to its leadership team as the company begins the expansion of its service to new markets outside Southeast Asia.

Joining iflix as Head of International Business Development is Christian Toksvig. Previously CEO of StockUnlimited, he has launched and grown four global media brands across five continents. Prior to StockUnlimited, Toksvig was Head of International Business Development at Getty Images, where he was responsible for expanding the company’s presence in key emerging media markets such as China, Brazil and the Middle East.

Prior to StockUnlimited, Toksvig was Head of International Business Development at Getty Images, where he was responsible for expanding the company’s presence in key emerging media markets such as China, Brazil and the Middle East.

With over 20 years of international business development and operations experience, Toksvig will be instrumental in driving strategic partnerships with telecom operators across Asia, the Middle East and Africa.

Also Read: iflix, Netflix have new OTT competition in Indonesia as Viu enters the country

Joining iflix as Head of Middle East and North Africa is Nader Sobhan, who previously founded Iktomi, which has operations in Dubai, Barcelona and Bangkok. He previously also led the strategic planning of the digital directorate at MBC, the leading free-to- air broadcaster of the Arab world. With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the Company’s expansion into the region.

With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the Company’s expansion into the region.

Joining iflix as Head of Africa is Andre De Wet. Prior to iflix, he served as the CEO of PriceCheck, one of Africa’s leading e-commerce sites, where he grew by more than 700 per cent during his 3-year tenure. His extensive expertise in management, marketing, strategy and business development in developed and emerging economies will be critical in driving the Company’s success in Africa.

His extensive expertise in management, marketing, strategy and business development in developed and emerging economies will be critical in driving the Company’s success in Africa.

Also Read: Entering Indonesia, iflix will play by the country’s censorship regulation

“I am incredibly excited to welcome Christian, Nader, and Andre to our growing family. Localisation is the key to iflix’s strategy and with their outstanding track record and proven expertise in international expansion and business development, I am confident they will drive the business forward into exciting, new markets following on demand,” said iflix Group Co-founder and CEO Mark Britt.

Launched in May 2015, iflix garnered 2 million users in its first year. It currently operates in Malaysia, Thailand, the Philippines and Indonesia. In 2016, iflix has raised US$75M in 2 rounds from three investors, including Sky, Catcha Group and Emtek Group.

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