#Asia In rebranding, GrabTaxi to be known simply as Grab from today

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All the company’s existing services, including GrabTaxi, GrabCar, GrabBike, GrabHitch, and GrabExpress to be under one umbrella

File photo of Anthony Tan, Group CEO and Co-Founder of Grab.

File photo of Anthony Tan, Group CEO and Co-Founder of Grab.

Leading Southeast Asian ride-hailing platform GrabTaxi will be known simply as Grab from today, the company announced.

The new Grab encompasses all of the company’s existing services — taxis (GrabTaxi), private car services (GrabCar), motorcycle taxis (GrabBike), social carpooling (GrabHitch) and last mile delivery (GrabExpress) — under one umbrella brand.

“We’ve grown over the years – and we’re now much more than a taxi app. This new brand is an important evolution that represents our goal to outserve our customers. We are not only providing passengers with a transport service, we are saving them time and ensuring they have a safe ride,” said Anthony Tan, Group CEO and Co-founder of Grab.

Also Read: Call me a plumber, not COO: GrabTaxi Co-founder Hooi Ling Tan

New app features

As part of the rebranding, the Singapore-based startup also launched new app features that include the ability for business professionals to consolidate expenses made for rides in the course of work to facilitate claims.

This feature, named GrabWork, will be available in Singapore, Indonesia, Philippines, Malaysia, Thailand, and Vietnam from January 28. Individuals who use Grab to commute to their business meetings can tag these rides separately from those for non-business purposes.

A consolidated business statement can then be downloaded from Grab Passenger Hub for claims submission purposes.

Grab will also offer multiple credit card support through GrabPay, allowing users to toggle between different cards. GrabPay will be available in Singapore, Indonesia, Philippines, Malaysia, Thailand, and Vietnam at various periods during the first half of 2016.

For those who desire less waiting time and the fastest-available ride, Grab’s Flash searches all of the closest taxis and GrabCars for users with the touch of a button. It is available in Singapore, Philippines, and Vietnam, and will be rolled out in Malaysia and Thailand on January 30 and in February respectively.

Since launching in 2012, Grab claims it has recruited over 200,000 drivers and over 11 million mobile downloads. The company has seen 35 per cent average monthly growth in GrabCar rides and a 75 per cent average monthly growth in GrabBike rides across the region.

Also Read: My first venture was at 11, says Anthony Tan, who traded comics then

The post In rebranding, GrabTaxi to be known simply as Grab from today appeared first on e27.

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