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The acquisition is a move to strengthen the VC-funded cloud telephony startup’s customer service offerings

Bangalore-based cloud telephony startup Exotel has acquired Voyce, a platform that allows businesses to gather customer feedback.

This acquisition is a move to strengthen Exotel’s customer service offerings, according to a press statement.

Post acquisition, Varun Raj and Nikhil Kumar (two of the co-founders of Voyce) will be part of Exotel. The duo will lead the alliances and partnerships at the company.

“From our journey of building a B2B product, we realised early on that to be successful in India, one has to solve a problem in depth. Our idea of being a communication channel between businesses and customers was perfectly in sync with Exotel’s vision and product,” said Kumar.

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“We strongly believe that customer engagement and empathy is the secret sauce for any successful business. Exotel has been innovating to serve this need and the sheer possibilities of the platform excited us. Joining Exotel opens a whole new set of possibilities,” said Varun Raj, Co-Founder, Voyce.

Started in 2014, Voyce enables businesses to engage with customers in real time through its intelligent on-premise customer feedback system. Before the acquisition, Voyce worked with over 20 enterprise hospitality chains across India.

Founded in 2011 by Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh, Exotel is a leading cloud telephony company with over 1,000 clients. The firm aims to solve the pain points of managing calls and SMSes from customers without getting into the hassles of a full-fledged call centre or having to be bound to one phone.

Exotel’s investors include Blume Ventures and Mumbai Angels. The company currently has 70 employees.

In February this year, Exotel had acquired Singapore’s voice-based social media app Croak.it! for an undisclosed sum.

Image Credit: Paisan Changhirun/Shutterstock

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