KartRocket, which enables merchants to go online under its own brand, also runs mobile-first O2O marketplace Kraftly
“The fresh investment will help us with cutting-edge product development, talent acquisition, seller eco-system development and performance marketing,” said Saahil Goel, CEO and Co-founder of KartRocket.
The funds will also be used to strengthen its recently-launched mobile-first O2O marketplace Kraftly, which is targetted at smaller sellers.
KartRocket had earlier raised seed funding from 5Ideas Startup Superfuel and 500 Startups in 2013. Then in 2014, it received Series A funding from Nirvana Venture Advisors, 500 Startups and Beenos.
Launched in 2013 by Goel, Gautam Kapoor and Vishesh Khurana, KartRocket is a SaaS-based e-commerce company that enables merchants to go online under its own brand. It also provides a web and mobile site, payments and logistics capabilities, in-built marketing and promotion tools, as well as integrations with leading B2C marketplaces.
The company claims to have over 7,500 shops in its network. Kraftly adds over 10,000 listings per day.
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