The partnerships come close on the heels of the government’s announcement of an e-commerce roadmap for the country
Indonesia’s Ministry of Trade has said that it is forming a partnership with search engine giant Google and e-commerce honcho Alibaba in a bid to boost the small and medium enterprises (SMEs) in the country.
With the partnership, the ministry aims to optimise Google Adwords to promote products launched by local SMEs to global markets. At the same time, the Alibaba partnership will help SMEs initiate marketing for food and beverage (F&B) products, both in the B2C and B2B segments.
According to Nus Nuzulia Ishak, Inspectorate General of National Export Development (Ministry of Trade), the partnership is currently in negotiation stage and both the partners are discussing pricing and target markets.
According to a DailySocial report, the government is targetting US$10 million from the Alibaba partnership this year alone, and US$50 million annually over the next few years.
Ishak also explained the government will also release a trade certification that will guarantee security for F&B products, which is likely to ease the taxation and immigration aspects of the trade.
The ministry will also assist SMEs during the registration process, including product selection and validation of product warranty.
The announcement comes close on the heels of its recent e-commerce roadmap and is an indication of the government’s commitment to the country’s booming e-commerce sector.
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