Amazon emerged as the best online shopping site in India in 2015, followed by Paytm and Flipkart, according to a survey by Cashkaro.com
Who doesn’t love to shop? Or even better, who doesn’t love discounts? With a billion potential customers, Indian e-commerce players have been luring customers with their famous sales offering up to 70 per cent discounts.
And competition being so intense, the e-commerce biggies Flipkart, Amazon, Snapdeal, etc. have all been at each others’ throats to capture a larger share of the pie by promising huge discounts.
To capture the trends of the Indian e-commerce hits and misses of such shopping festivals, online cashback and coupon site Cashkaro.com surveyed over 2,000 people across India.
While Amazon emerged as the best e-commerce website in India in 2015, followed by Paytm, Flipkart was voted as the easiest to use mobile app.
According to the survey, cashbacks, coupons and discounts topped the list of the factors that encourage a consumer to shop. This was followed by convenience, variety or products and payment options
Here is an infographic by Cashkaro that showcases its findings for e-commerce trends in 2015:
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