#Asia Japanese fashion box service AirCloset snags US$8M Series B funding


Pay a monthly subscription and get three garments, then swap them out when you want something different. Sounds like a plan!


Japanese fashion subscription box service AirCloset has announced raising US$8 million in a Series B round led by JAFCO, according to Tech in Asia.

Other participants included Terrada, a 66-year-old Japanese warehousing and logistics provider, which led AirCloset’s Series A round of JPY 100 million (about US$843,000) in 2015; White Kyubin, a local, established dry cleaning group; and Credit Saison, one of the most recognised financial services providers in Japan.

Like its peers in the clothes-in-a-box market, AirCloset operates by charging members a monthly fee of JPY 6,800 (about US$57) and delivering a box of three items of clothing to its members. Users can wear the clothes as many times as they like, or return the items to receive three other pieces.

Also Read: Home cleaning, laundry startup SBricks buys Melway, gains 200 cleaners

According to the site’s FAQ, users are told not to wash the pieces at home since they may unintentionally damage the clothes. Instead, they are asked to send it back to AirCloset, which will take care of dry cleaning and other laundry matters — presumably by using the services of White Kyubin.

AirCloset's Autumn-Winter 2015-2016 styles

AirCloset’s Autumn-Winter 2015-2016 styles

Satoshi Amanuma, Founder and CEO, AirCloset, said that the new injection of funds will be used to increase the number of garments available and to boost its headcount.

For example, going forward, users may see menswear, maternity wear, fashion accessories, children apparel, and elderly clothes on AirCloset.

Founded in July 2014, AirCloset also received US$38,000 in a seed round led by Samurai Incubate, a Japanese incubator which has operations in Israel as well.

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