#Asia Leave aside unicorns and cockroaches — become a business first


Forget the unicorns and cockroaches; Let’s build businesses and enjoy the exciting journey

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Two years ago, everyone wanted to become a ‘Unicorn’ (the term that is used to refer to a rare mythical creature in general and to a billion dollar company in the startup world).

Every morning there was news of one more startup raising a few or a few hundred million dollars in funding at a valuation, which you would have never heard of earlier. Fast-forward to 2016, the funding freeze has set in, and there are people advising on how to become a cockroach startup. Scores of articles have been written on how to survive the funding winter until the sun rises again and investors start showering you with millions — not sure if that is going to happen anytime soon.

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As a founder of two ventures earlier wherein I did not have any funding, and then having led a venture wherein I had a few million dollars at my disposal from Rocket Internet, and now again that I am building a seed-funded startup, I have been through the grind.

These few years spent in building startups have given me a perspective of how important it is to create a business out of an idea.

There would be millions of businesses across the globe. The range of size of these businesses in terms of revenues and employees would be astonishing. There are businesses run by the single-man show of a roadside street-food vendor, and then there are the likes of Coca Cola and Boeing.

How many of them have raised funds? The answer is … a negligible minority.

One thing they all have in common is that they focused on creating sustainable businesses. I consider an idea to be transformed into a business when there are people willing to pay for your service or product and this number, at a certain size, can help run the business profitably.

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As I mentioned earlier, I am currently running a venture that is seed funded since January 2016. At the outset, with my previous experience, I was clear to create a business, and not a unicorn nor a cockroach.

Since the past six months, we have had customers who pay for the service we provide, and although we are small, we will turn operationally profitable in the next two to three months.

This does not mean that we do not want to become a hundred million or a billion dollar company — we do want it, but in a planned manner. Now that we have converted out idea into a business, there is confidence in the team, the seed investor, and also the prospective investors on the growth path of the venture.

My advice to fellow startup enthusiasts and entrepreneurs is to have a plan to convert your idea into a business. Focus on execution and then utilise funding to scale the operations.

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Do not start up just with the sole aim of raising funds. In the past, many have done so. Many have even succeeded in raising millions but failed to survive — just because they could not turn into a business even after raising millions.

Forget the unicorns and cockroaches, let’s build businesses and enjoy the exciting journey as we do it!


The writer is the co-founder and CEO of Feelance Co. and ex founder of EartherKraft and EazyMeals.

The views expressed here are of the author’s, and e27 may not necessarily subscribe to them. e27 invites members from Asia’s tech industry and startup community to share their honest opinions and expert knowledge with our readers. If you are interested in sharing your point of view, submit your post here.

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